Finally, Rogers’ may also want to consider growing its online presence since it yields the highest profits and can reach customers all over the world. It also ties in nicely with attempts to target a young, trendy customer base and can be easily accompanied with promotions that encourage customers to spread the word about their product while keeping consistent with their new image. Taking the measures laid out above would quite likely help Rogers’ achieve substantial growth by making way for an expansion to new areas of the market and food industry while still holding onto the customers that appreciate the fine product that the company has become known for over the last century and beyond. References Carpenter. M.A., Saunders, W.G., Harling,