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GE Innovation Case Study

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As we discussed in first section, Jeff Immelt had a long term strategic vision for GE which based on GE’s core competencies of technology/innovation, customer focus and strong presence in global markets to reach the objectives of expanding organic growth and strongly compete in emerging markets. This vision required a changes in organizational structure, management development, appraisal system, marketing, technology functions and offshoring by basically moving manufacturing closer to customers (Denning, 2013). Also, GE has restructured their business segmentations as they sold the insurance and plastic segments to focus on capital finance and infrastructure segments. Lastly, Immelt took advantage of GE diversity to create value by providing …show more content…

Withdraw from the financial service industry and focus on technology based industries.

4.3. Recommendations:

From our previous TOWS matrix analysis of GE we may recommend the following two future strategic options:
First,

2. Jeff Immelt’s Management Approach and Today’s VUCA:
The comparison between the periods of Jeff Immelt and Jack Welch as CEO of GE Company could be misleading given that in term of shareholders return the difference is huge. However, in term of strategic leadership we have to consider Jeff Immelt’s era of rapid change in economy environment and immediate challenges such as the impact of 9/11 attacks and a sequence of high profile corporate scandals.
In 1981, Jack Welch started his role as CEO of GE to lead a new period of internal efficiency and performance management. He forcefully pushed and encouraged employees to adopt aspiring targets and constantly develop their performance, with a comprehensive systems for monitoring performance and a powerful incentives for their achievements. Also, he executed a leading restructure of all GE’s business portfolio to focus on the areas associated with growth potential and to a shift towards technology-based businesses and service

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