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Safe Driving Advertisement Analysis

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It seems as if we cannot walk two steps without seeing an advertisement these days. Ads can be seen on billboards, in newspapers and magazines and on television in commercials. These ads may promote a product or a service or they might serve as a public service announcement on an issue within the community. Driving PSA’s are one type of ad that can be exceptionally effective at changing people’s behavior behind the wheel for several different reasons: The ad is personal to them, simple to understand, or just has shock value that remains with them for a long time after they view the ad. Driving in today’s society can be dreadfully dangerous. There are numerous distractions that are always there to take a person’s eyes off of the road. Texting …show more content…

They might achieve this by showing an accident scene, such as the “I’m Just Buzzed” ad created by MADD (Mothers Against Drunk Driving). It shows a car flipped upside-down and destroyed. The ad is meant to show just what can happen when one drives after drinking, even if it is only enough for him or her to be considered “buzzed.” A common way to shock the viewer is to show an actual victim. In the “That’s Why It’s 30” ad created by the New York City Department of Transportation there is a depiction of a child. One half of the boy’s face is completely healthy and text adjacent to it states that “Hit at 30 mph there is an 80% chance I’ll live”; however, the other half of his face, is a skull with text beside it that reads “Hit at 40 mph there is a 70% chance I’ll die.” In the survey conducted on students and staff at Williams Valley, an overwhelming 22 of the 30 people surveyed disclosed that the image of the boy affected them the greatest out of three images shown. In response to why it affected them so much, many of the respondents focused to on the fact that it involved a child’s life. One said, “The child’s life is depicted as a ratio or as a percentage. A child’s life should not be weighed so lightly.” Another stated, “A child is involved and it is pretty gruesome thinking of how easily we can die in a car.” There were numerous other variations of responses that stated that it had the greatest impact on them due to the child. Another New York City DOT ad shows a woman holding a picture of her son. Words beside her state “A driver hit my son riding his bike on Shore Front Parkway. Andre should be turning 23 this year.” Both ads by New York City’s DOT force the viewer to consider actual victims who would still be alive if it was not for reckless driving. This is the first step in making people contemplate and transform driving habits they have that are

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Final Paper Assignment Driving While Stupid, a Miami Herald column written by humorist Dave Barry, was written with the intent to make readers aware of the bad driving habits of today’s motorists. Dave started off his column by mentioning that he wanted to tell the reader of something he saw while driving on the I-95 Interstate in Miami, Florida. Before he did so, however, he felt compelled to provide proof that Miami drivers are the worst drivers in the world.

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Using each and every single one of these rhetorical appeals, the audience is given ample information on the repercussions that texting while driving can cause. Despite having a weaker use of logos, the appeal still works in the ad because it is complimented and strengthened through the use of the pathos, ethos, and Kairos to convey the message that texting while driving is dangerous. One of the strongest appeals that helps to support logos, was the expert use of pathos. Through pathos, the ad organization is able to connect with teenage drivers by confronting their most vulnerable point – their emotions. Teenagers tend to be very emotional because of the point of life that they’re at is a difficult phase between puberty, becoming an adult,

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Perhaps the most heartbreaking is the young daughter’s face, as she is unaware of what is about to happen. Not only does the ad appeal to pathos, but it also provides a sense of logos. The ad presents a simple if/then statement: if someone is distracted while driving, then an accident is likely to occur. It is clear that the entire accident could have been prevented, had the driver’s eyes been focused on the road.

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Gregg Easterbrook, a fellow of the Brookings Institution and LA Times contributor, argues in his article, “Road Kill,” that deaths on the highway roads in America is a large and ignored problem. Easterbrook argues that the cause of the deaths can be linked to horsepower and cell phone usage. The author also writes the problem is ignored, because of moral differences and the feeling that the crashes can’t be prevented. Easterbrook also writes that the fatalities are not just limited to the drivers on the road. The author writes about the increased number of fatalities of pedestrians when crossing the streets, which further adds to the argument that the problem needs to be adressed and not ignored like it currently is (1-2).

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Gregg Easterbrook, a fellow of the Brookings Institution and author of The Progress Paradox, argues in his article “Road Kill,” that people in the United States are not paying attention to a major killer: our roads. In his essay, Easterbrook explains the lack of attention to the threat of road accidents, even comparing it to 9/11, which has become a serious threat to Americans on the road, and even worldwide. Many Americans dismiss the problem, even though it is huge even if it is not perceived as a huge threat like terrorism. Some causes of the rise in accident casualties proposed by Easterbrook are distracted driving and the rapid increase of horsepower. Easterbrook proposes multiple solutions to the problem, such as increased legislation on distracted driving and reducing horsepower in cars (A1-4).

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Final “Driving While Stupid” written by Dave Barry explains to his readers why Miami, Florida is the most dangerous place to drive in in the world because of the reckless drivers. Though it is not a fact that Miami has the most dangerous drivers, he explains why he believes it could be the most dangerous by telling the readers the experiences he has been in in many other places. The way he gets his argument across is by using many different hyperboles to emphasis the main point of this short story. In the beginning of his short story, Dave Barry, gives the readers a setting of the “worst darned drivers in the world.”

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“MADD was founded in 1980 by Cindy Lightner after multiple encounters occurred to her children, one resulting in the death of her 13-year-old daughter” (Martin). This brings credibility to the organization because of its dedication to bringing light to this struggling epidemic. MADD has provided the public with extensive research, throughout the years in hopes to inform drivers and reduce the statistics. With such dedication to this research, they have teamed up with such organizations as the National Highway Traffic Safety Association. In addition, they also have endorsements and partnerships with such companies as Amica Insurance, NFL, and T-mobile.

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III. Purpose Statement – Texting while driving is a serious distraction and one that could cost you your life or the lives of others. IV. Main Points (TRANSITION:

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In today’s society, distracted driving is a major issue, one we have been struggling with since the invention of cell phones. In 2013 alone, over 3,000 people were killed in accidents caused by distracted driving in the US. While many methods have been used to try and stop distracted driving, people are still in search of the best way to go about it. Many believe that we will get the best results by distributing PSAs, or Public Service Announcements, across the nation through different forms of media. They believe that, by showing people the facts, they will become more educated on the dangers of distracted driving and cease to do so.

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The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”

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Three of the high risk behaviors account for texting and driving including “eyes off of the road, at least one hand off the wheel, and mind off the driving situation” (Hollister, 2013). The three actions a person partakes in while texting and driving fall into the three major categories the Center for Disease Control established. Once people begin texting and driving, they no longer pay attention to their driving and only their phone or tablet. Distracted driving takes away the reaction time of a driver from avoiding a crash. Comprehending danger while driving takes multiple seconds.

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Informative Speech Outline: Driving while Intoxicated Specific Purpose Statement: To inform my audience the dangers of drinking and driving, and how it can affect you and your surroundings. Central Idea: Drinking and driving is extremely dangerous: you are at risk of hurting yourself, become a threat to others around you, you can get into some legal issues if you are stopped by a police officer. Introduction: It’s a Friday!

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The illustrator of this image shows a child in the back seat, busy parents not paying attention to the road as they run over another child. IMPACT! A Mass Majority of people are killed in the world every day because they simply cannot keep their eyes on the road. Distractions of everyday life while driving are the cause of many loved ones not with us today. The illustrator uses dull colors without the picture to portray the “setting” of the illustration and get the audience to feel sad.

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The world is a dangerous place to begin with and when alcohol is added into the mix the level of danger increases. Drunk driving ads are used to scare people or can show the reality of what does happen to people when driving under the influence. This ad from Ecovia demonstrates multiple points when dealing with alcohol and violence that comes with it. This ad is coming from Brazilian campaign that is trying to reduce or eliminate drunk violence and especially focuses on drunk driving.

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1.16 Impact of Shock on the audience The most important benefit of shock advertisements is the fact that it enhances brand recall. When people look at a shock advertisement they are immediately caught off guard and their attention is diverted to the advertisement. These advertisement also make use of different shock appeals such as fear, shame, violence, guilt and other negative affects meant to astonish audiences. This type of advertising can have a significant impact on the consumer’s mind if the message is appropriate and suits the target audience.

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