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Scarlet Hospital's Competitive Strategy Essay

1333 Words6 Pages

Dealing with Competitive Threat
Overcoming a perceived competitive threat is highly desirable when it comes to maintaining current market share. Organizations can maintain their current market share only if they are better prepared to counter any immediate as well as long term competitive threat arising out of changing market landscape (Mahnken, 2012). This case study analyzes the Scarlet Hospital’s efforts to compete with the larger healthcare establishment in Salem which is now easily accessible because of recent project of highway improvement. In this regard, Scarlet Hospital’s decision making strategies will be thoroughly evaluated and porter's five forces analysis as well as SWOT analysis in context of competitive strategy of the company will be conducted. The research paper also evaluates the importance of balanced scorecard model while developing and implementing the Scarlet Hospital’s defensive marketing strategy. In conclusion, the offensive marketing strategy will be proposed so that Scarlet Hospital is able to improve its competitive marketing position’s and keep its competitors from …show more content…

As indicated by the case facts, owner’s philosophy of delivery the best quality healthcare at all times have a great impact on the strategic positioning of the Scarlet Hospital. Despite operating in a small town, over the years the Scarlet Hospital has developed the standards of healthcare delivery on par with the larger and more established healthcare setting operating in a larger cities. In terms of brand positioning, the Scarlet Hospital have been able to devise effective brand strategy and have been able to differentiate itself and standout form competition and there is a clear intention on part of Scarlet Hospital to claim prominent position in the eyes local

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