ipl-logo

Scarlet Hospital's Competitive Strategy Essay

1333 Words6 Pages

Dealing with Competitive Threat
Overcoming a perceived competitive threat is highly desirable when it comes to maintaining current market share. Organizations can maintain their current market share only if they are better prepared to counter any immediate as well as long term competitive threat arising out of changing market landscape (Mahnken, 2012). This case study analyzes the Scarlet Hospital’s efforts to compete with the larger healthcare establishment in Salem which is now easily accessible because of recent project of highway improvement. In this regard, Scarlet Hospital’s decision making strategies will be thoroughly evaluated and porter's five forces analysis as well as SWOT analysis in context of competitive strategy of the company will be conducted. The research paper also evaluates the importance of balanced scorecard model while developing and implementing the Scarlet Hospital’s defensive marketing strategy. In conclusion, the offensive marketing strategy will be proposed so that Scarlet Hospital is able to improve its competitive marketing position’s and keep its competitors from …show more content…

As indicated by the case facts, owner’s philosophy of delivery the best quality healthcare at all times have a great impact on the strategic positioning of the Scarlet Hospital. Despite operating in a small town, over the years the Scarlet Hospital has developed the standards of healthcare delivery on par with the larger and more established healthcare setting operating in a larger cities. In terms of brand positioning, the Scarlet Hospital have been able to devise effective brand strategy and have been able to differentiate itself and standout form competition and there is a clear intention on part of Scarlet Hospital to claim prominent position in the eyes local

Show More
Related

Overview Of Honnutti Home Care

1069 Words | 5 Pages

Identifying external factors such as the threat of new competition in the market, the availability of substitutes for the consumer’s needs (i.e., independent physical therapist, chiropractor); bargaining power of suppliers; and rivalry among competing for service lines. The external data that Sharon obtains will enable her to plan a marketing strategy that will distinguish Honnutti Home Healthcare from other competitors by highlighting the facility’s high patient satisfaction scores and secure referral sources. Also with the information gathered Sharon would also be able to implement strategic initiatives to increase her bargaining power among suppliers and vendor in the area. The internal and external data collected will allow the organization to perform an S.W.O.T. analysis which will identify the organization’s Strengths, Weaknesses, Opportunities, and Threats from which the growth and expansion strategy can be created, implemented and monitored

Read More

Southeast Medical Center Case Study

776 Words | 4 Pages

The CEO didn’t take into consideration before privatization of the hospital, the cost and benefits process that will negatively affect huge losses and not meet the needs of clients, stakeholders, and shareholders. As a result to the issue each “system should use their mission and values as a guide in making difficult trade off decisions. Also each system should develop a formal strategic plan for the system with input and a high degree of interaction among the corporate office and institutions in all geographic regions. Lastly system should develop and implement explicit measures for quality of care, patient satisfaction, efficiency, and community benefit, and then provide these data to purchasers and other key stakeholders” (Wolper, L.,

Read More

Cmn Weaknesses

1796 Words | 8 Pages

Brand consistency is one of the main lacking of CMN Hospitals, (Children’s Miracle Network Hospitals. 2015). Their brand recognition is one of the weakness that affect the network nationwide. CMN Hospitals works with national and international corporate sponsors. Hospitals has teamed up with each hospital to increase their brand awareness in local regions, (2015 Children’s Miracle Network Hospitals). I think the brand needs to be explained a little more as well as marketed more to the public.

Read More

Interventtion Strategy Essay

1501 Words | 7 Pages

Interventtion Strategy Tool One: Activity Schedule (Visual Cues) What: The first tool designed for Oliver is an activity schedule or cue cards which he would use to keep track of all the steps in an expected task. This schedule will be used for as many activities as needed. Having a structure visual of what he needs to do, which he could also manipulate on his own, could make the activity less intimidating, and more manageable. With this tool we will be trying to avoid off-task behavior, initially during “Arrival/Dismissal”.

Read More

Qantas Strategic Analysis Essay

1010 Words | 5 Pages

Qantas Airways Ltd is Australia's national carrier and a dominant player on the Australian market and specifically ranks ninth in global (Air transportation, 2013). Qantas has an integrated global marketing strategy based on a consistent brand positioning across all markets with excellent brand image in safety record and reputation in the industry as the provider of on-time quality air travelling services to its passengers (Qantas On-Time Performance, 2014). However, the airline has experienced a tough business environment due to interaction between external and internal environment forces that lead to number of strategic issues, therefore the purpose of the report was to critically analyse the key strategy issues through strategic analysis tool like SWOT and PESTLE.

Read More

Competitive Case Analysis Of Wilkerson's Company

1770 Words | 8 Pages

Now, like any other company out there in the corporate world, they all come across a point in business where they face a competitive situation, due to either their product line, pricing, or their financial system. According to our

Read More

Value Based Healthcare Marketing Strategy

1551 Words | 7 Pages

The changing climate as a result of the advent of value-based care continues to place significant demands on hospitals, medical providers, healthcare organizations, and physicians to take a completely new look at the marketing strategy. A coherent strategy and sustained quality are critical in today’s healthcare market to attract new patients, retain existing clients, and maintain positive and productive relationships between the patients and hospital staff. To be viable today, healthcare organizations have to utilize effective strategic planning to develop integrated marketing strategies that makes it efficient and easy for the target population to identify what they need, make informed decisions, and provide insights and new information – not just basic promotion. Also, such efforts have to be constantly evaluated to ensure highest quality that fosters better outcomes and more value for the

Read More

Strategy Evaluation Essay

689 Words | 3 Pages

For my last strategy evaluation assignment, I practiced using two post reading tools called Synthesis Journal and GIST. Synthesis Journal is a strategy “designed to scaffold student thinking across multiple sources including their own thinking”. The tool allows students to interact with the information rather than simply copying it. When working with this strategy, students answer an inquiry question by summarizing what two texts say about the topic, what a student’s teacher thinks, as well as students write their own opinion. In the end, students synthetize all pieces of information.

Read More

Patient Satisfaction Survey Paper

499 Words | 2 Pages

Most patient may be happy with the office staff but is not happy with the provider, thus this will cause patient to turn somewhere else to receive care. Our goal is to provider-patient with efficient and effective medical care, in order to do so our provider must provide best care to patients. Therefore, patient must feel safe and comfortable with our provider, as provider goals are to not only provide medical care but patient must feel comfortable and know that our providers objective have their best interest when making medical

Read More

Holiday Inn: Porter's Five Forces Of Industry

1384 Words | 6 Pages

This model is considered as the most potent and useful tool and is widely used by organisations. This model deals with external factors that influence the nature of completion and internal factors how firms compete effectively to be more profitable. Porter’s 5 forces is used. Industry Rivalry : Porter (1980) reiterated that intensity of rivalry is dependent on number and size of direct competitors as numerous and/or equally balanced competitors may lead to intense competition. The rivalry for market share becomes intense when product differentiation and switching costs are

Read More

Porter's Five Forces In Healthcare

1087 Words | 5 Pages

The model of the Five Competitive Forces, developed by Michael E. Porter, is based on corporate strategy, industry structure and the way they change. Porter has identified five competitive forces that shape every industry and every market and they determine the intensity of competition and hence the profitability and attractiveness of an industry. We further look into how the strategy and industry structure is placed in the field of healthcare and hospitals and analyze the attractiveness of the overall industry. 2.2 Rivalry among competitors Industry Rivalry is one of the 5 forces used to determine the intensity of competition in the industry. Competition in health care is the potential to provide with a mechanism to reduce cost and hence accessible

Read More

Porter's Five Forces Of Twitter

903 Words | 4 Pages

This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.

Read More

Strategic Staffing Essay

999 Words | 4 Pages

Many organizations are moving toward or are already practising strategic staffing as opposed to traditional staffing. With strategic staffing careful planning is putted into the process in an effort for the organization to have a healthy business structure. When staffing strategically, there is a targeted labor market that an organization will aim toward because they know the type of talent that they seek. It is also aligned with other areas in human resource to ensure that the business strategy is kept throughout the process. As such when a firm seeks to staff its workforce strategically, then there are some characteristics that the individual should have or meet in order to ensure that the right individual is chosen or hired to fit both the

Read More

Competitive Analysis Of Video Game Store

1457 Words | 6 Pages

It is also crucial to probe the status of product costs and its attractiveness (Porter 1996; Nguyen 2013). An analysis of Michael Porter’s five competitive forces will be related to each business-level strategy can help us determine which business-level strategy to use. Starting with the five competitive forces, each will be recognized in relation to the advantages and disadvantages of the generic strategies and continues on with a defensive or offensive approach (Porter 1996; Nguyen

Read More

Reflection On Strategic Marketing

917 Words | 4 Pages

Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

Read More

More about Scarlet Hospital's Competitive Strategy Essay

Related Topics

Open Document