There are four main key points that can be taken from the second interview. First, the effect that expanding will do for the business was the main consideration. An aim of Dolcezza Artisanal Gelato at present is to gain more customers over competitors. Expansion often has the advantage of exposing the business to a wider audience. This increased pool of potential customers can dramatically improve sales, resulting in increased profitability. Customers, like employees, are important in operating a successful company. Expansion can place the company in the forefront of many customers' minds. If the small company chooses to expand their shops to other location in the region, the distribution costs would be a little higher as the factory and farms