Section A Title Examining the influence that the television advertisement and fashion magazines have on self esteem and body image of women. Brief introduction Nowadays, the television advertisement and fashion magazines tend to advice the expectation of a perfect woman according to gender stereotyping and the media. Media images project social standard of feminine beauty, tend to homogenised women beauty in reinforcing prevail on stereotypes of stylish and fashionable women with thin and perfect body. The current societal standards of feminine beauty in contemporary society. We defined body image as subjective concept of a woman’s appearance based on her own self observation. From the perspectives of television advertisements as well …show more content…
The first epistemological concern is relating between the researcher and participants within the research and about the effect on connection between values and facts. The phenomena and topic of women’s self esteem and body image being researched is positioned as objective observation. Researcher is viewed as objective, research and investigation should not be affected by interpretation and behaviour of researcher. Recognise that researcher can make their own assumptions and biases, but without affecting and interpreting participants, rather in a possible non judgemental and neutral approach. The second set of epistemological issue of these relates to the fact that knowledge is best acquired, a inductive process through observing patterns and collect evidence and knowledge in the real society, in order to built up theories and make a conclusion. The third key epistemological concern related to the coherence theory of truth, a statement can only be considered as truth in representing socially constructed reality when it is supported by several reports, rather than suggesting it in an absolute way. Nevertheless, the pragmatic theory of truth suggests that interpretation and beliefs can only be true when there are prat or actions that produce the …show more content…
Research ethics are determine through different research methods and strategy, as well as the research design. The principle of ethical issues is that the researcher must protect confidentiality of data and the anonymity and privacy as well as obtaining informed consent of the participant. Regarding to surveys, it is comparatively easier to achieve informed consent from participant, as all questions are structured and designed before the research take place. Conversely, in depth interview cannot be structured and planned before the research, majority of questions arises during the process of interview, make it even harder to let respondents know what to expect from the interview. Nonetheless, in order to address this ethical issue, researchers should explain clearly to the research participants. The fact that during interview process, new questions might be asked based on observation and the participant’s responses. And let them know that participants always have the right to withdraw the interview anytime if they feel uncomfortable. During in depth interview, I would ask factual questions before other questions that are related to interviewee’s personal opinions and in some case probes should be used to increase the richness of the data obtained. Including clarification probs to resolve and prevent any confusion, continuation probs to encourage interviewee to keeping talking, expand into more details of his or her