Shaun's Exceptional Drinks Essay

For the past decade, Coca-Cola has been the leading company in the beverage industry procuring 46.5 billion dollars annually. It is not a clandestine fact that Coca-Cola produces exceptional products that most consumers enjoys, however, in the economic world, capitalism is primarily dominant as new businesses seek to be advantageous. Companies also enter the market with the hopes of producing a game changing ideas while some enter to gain power and profits. A new company that seeks to enter the market with innovation is SED, Shaun’s Exceptional Drinks. SED, a sole proprietorship is a new company with the desire to add innovation towards the beverage industry with its new soda and juice flavors such as crimson grace, shining orange, and shivering blist.SED specializes in creating nothing but the best drinks in the world for everyone to enjoy at the reasonable price of $1.00. Additionally , SED specifically aims to appeal towards kids and teenagers, but it is not limited to them. Kids and teenagers seem to enjoy sweet drinks rather than adults. Furthermore, the advertisements that SED utilizes aims to build credibility and offer variety of different beverages because SED wants the customer to not only be enthralled but more than complacent. Through specific scrutiny, the research will show that SED’s current ads will effectively promote SED’s business because of its target demographic, kids and teenagers.

To commence the research for or a company, one must know where they want to operate and become cognizant with its demographics. For SED, the founder Shaun Erskine choose to research in his own neighborhood of Jamaica NY, 11432. Five pivotal websites were necessary to conduct specific research regarding the demographic of

Advertising can be delineated in a plethora of forms, radio ad, tv ad, flyer, electronic ad, etc. For example, flyer ad should be portrayed as