Street art is seen as a brand. It takes shape of creativity; the practice of street art is now understood as a convergence of art and commerce or creativity and the market. As popularity around street art rises, it is now considered to be a normalization of advertising in public spaces within cities. These often occurred “under cover of night”, challenged the surrounding communities by writing on various canvases like walls, subways, and other big urban spots. The street was a local place for them to critique local, state, and national policies and such. It was to advocate for those who does not have a voice.
Now, street art is often sponsored by major corporations; the “authenticity” of those pieces are now devalued due to that. On the other hand, street artists often take up these partnerships because it allows their work to become more visible. For example, Shepard
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Recently in 2009, Shepard Fairey partnered up with Saks Fifth Avenue to create an advertisement campaign done in his style of art which played on the idea of consumerism. Fairey’s work is recognizable because of the style of work and its “nonbrand” brand. His brand resonates mostly with people who consider themselves hip; usually urban youth culture. Fairey's work helps individuals create, experience, resist, and challenge identities through the visual aesthetics and political message according to Banet-Weiser. Street art is a type of culture that is organized of ethos and the principles of right and wrong pertaining to anti-branding. The anti-branding movement features vandalism,