ipl-logo

Short Term Memory Attention Essay

2540 Words11 Pages
bulb-icon

Recommended: Short term and long term memory research paper

Ramy Sharaf
Mrs. Spanos
Graduation Project
4 October 2014
The Effects of Colored Fonts and Backgrounds on Short-term Memory Retention In a world of rapid technological advancements and increasing competition between companies, advertising has become one of the most essential components in promoting a product. The use of color is a major strategy in advertising as it is an attempt to capture the consumer’s attention and elicit certain emotional responses useful in successfully promoting the particular product/brand (The Psychology of Color, 2013). It is known that colors increase brand recognition by up to 80% because colors help people recognize things much easier (Morton J. 2010 and Ludlow A.K.). Color should be incorporated in educational …show more content…

Since humans are naturally emotional beings, they tend to remember things that elicit their emotions better. Because of this, colors that elicit emotions will significantly help the individual remember the information associated with the color used. The color theory is a great resource that helps identify the emotions associated with various colors. For example, the color theory states that the color blue is associated with tranquility and calmness while the color red is associated with intense feelings of energy, some positive and some negative. Colors such as green and yellow elicit emotions such as joy, happiness, growth, intellect and harmony, which are bound to have a positive effect on promoting memory retention in an individual. (Color Wheel Pro, 2002)) Emotions are strongly related with color, as can be seen above, therefore if the emotions elicited correspond to those presented in the color wheel, then incorporation of such colors can increase memory retention levels in students. (Color Wheel Pro, …show more content…

By using colors in schools, a student can associate the information with a color and their unconscious memory will help the individual connect information to previous encounters. Implicit memory is also responsible for the recollection of information that is subtle (What’s the Difference, 2014). Association of a color with a word of similar literal or figurative meaning allows the unconscious mind to memorize the information and transfer it into implicit memory. Taking advantage of associating colors with objects and using one’s unconscious memory can significantly improve a student’s ability to retain learned

Show More
Related
1212 Words | 5 Pages

Yellow is generally a happy and fun color. The color yellow gives

Read More
778 Words | 4 Pages

First, I chose to contrast the color-filled letters with a black background. Then, to increase vibrancy, I saturated each of the letters’ photos with color tint. Altogether, the brightly colored letters catch viewers’ attention. Recently I read an article written by Roy Fox which explains that transitions in color tones, from cool to warm for example, can help viewers to participate with an advertisement and undergo a transformation themselves. (Fox, 1994)

Read More
1167 Words | 5 Pages

(Insert catchy title about color symbolism here) Have you ever seen an old 1980’s cartoon where a one character gets angry so his face turns a deep shade of red? Or have you seen when a character’s face turns green? Without knowing this information you have been exposed to color symbolism. The red face of this character represents his anger. Similarly, the green face could represent greed or maybe envy.

Read More
725 Words | 3 Pages

Identity, a significant element to the structure of the World State, was the product of the advertisement. In order to make the physical appearance of the advertisement appeal to the audience, known as an advertising technique called pathos, corresponding colors, design, structure, font, and size needed to be specific in order to fit the description of the product. For advertising identity, the poster includes bright, bold blues and whites, which gives off a sense of pride and confidence along with a slight sense of comfort. The font is simple and bold, yet casual and curvy. It’s necessary to use various fonts, colors, sizes, and shapes so the advertisement’s graphics and words attain a complex and intriguing physical appearance.

Read More
1173 Words | 5 Pages

Color is a huge part of how people view different emotions and feelings. For an example, when people see the color black, they may feel darkness and loneliness. Using color as a description in books can really help the reader better understand what the author is trying to get across. Color can mean so much more than shades and tints, it can show true meaning and emotion. It's proven that warm colors trigger thoughts of happiness, energy, and optimism.

Read More
1114 Words | 5 Pages

While both in the novel and the short story concepts of remembrance in general as well as multidirectional memory can be detected, both also utilize a special tool of multidirectional memory, namely screen memory. As above-mentioned, screen memory has the potential to block out and suppress other memories; however, this sub-chapter will argue that in the case of Abeng and “Embassy”, genocides as screen memories give voice to other memories, namely slavery and colonialism. The authors of both writings therefore utilize the Holocaust and the genocide in Cambodia to articulate more personal memories of suffering of the protagonists. In Abeng, Cliff uses the Holocaust as a screen memory that the protagonist of the novel, Clare, is fascinated with

Read More
910 Words | 4 Pages

Yellow represents healing and rebirth while blue is the color of clarity and serenity. White, a color which not born of nature, is a color that is above nature and the animals.

Read More
1812 Words | 8 Pages

In particular, the study showed that warm colors are seen as stimulating, arousing, and exciting. In contrast, cool colors were associated with feelings of calmness, restfulness, and spaciousness. Another study showed that in an achievement context, a glimpse of red evokes avoidance motivation, and undermines intellectual performance. Such studies have been widely used in fields like marketing, UI/UX design, interior design, etc. Although there isn’t a consensus on which hypothesis best explains the phenomenon,

Read More
1930 Words | 8 Pages

Humanity lives life symbolically in an unexplainable way. It is through these symbols that one may get meaning out of it. For example, colors are often associated with moods such as blue for sadness and red for anger. Common sayings that relate to emotion from these colors are such as that of “feeling blue” or “red rage”. Shapes can also give the same effect, like circles associated with wedding rings to symbolize unity.

Read More
787 Words | 4 Pages

Abstract The aim of this experiment was to investigate the effect of distraction on the recency effect in memory recalling. The hypothesis was participants in the distraction condition will remember less words at the end of the list (last five words) than those in the control condition. The independent variable is inclusion of distraction math task or not and dependent variable was number of words recalled from the last five words of the list. Independent measure was used in this experiment and thorough convenience sampling 18 participants were recruited.

Read More
803 Words | 4 Pages

Colour can be an extremely useful tool in film making. Certain hues can make us feel different emotions such as loneliness or remind us of love.  Directors use colour to help set a tone, mood and feeling for a scene.   Red can portray passion, love, desire and danger Pink is feminine, sweet, innocent or playful Orange is exotic, friendly, warm and optimistic Yellow is naïve, mad obsessive and youthful Green is nature, evil, envious and lush Blue is cold, isolated, calm and cerebral Purple is fantasy, ethereal, mystic and erotic Personal Opinion 

Read More
889 Words | 4 Pages

Each color has a specific meaning. This has helped me tremendously in preparing for college

Read More
924 Words | 4 Pages

Colors can represent many different things. Artists utilizes colors in their artwork when they want you to portray a certain emotion or see what they are trying to express. For example, when an artist is trying to convey sadness they will often use dull colors like black or gray. When an artist is trying to express happiness they will use bright colors. In the novel The Road, Cormac McCarthy uses colors to describe various scenarios and for symbolism.

Read More
808 Words | 4 Pages

What do colors mean? Colors represent different things, trigger different memories. Colors have a wide variety of meanings for different people. Colors spark different things for people. Some relate the color pink to a girl and blue to a boy, other people may relate blue to sadness.

Read More
1001 Words | 5 Pages

you are about to learn more about color schemes that will help you think like the pro's. Understanding color and how it affects your moods and feelings is the key to unlocking the mystery of color. Did you know that color can excite you, make you feel happy, comfortable, relaxed, anxious and even sad? Color can also make small spaces appear larger and

Read More

More about Short Term Memory Attention Essay

Related Topics

Open Document