Should Southwest Airlines Be Considered A Good Company?

198 Words1 Pages
Just viewing the strengths, weaknesses, opportunities, and threats, Southwest Airlines would be considered a good company. If Southwest Airlines doesn’t focus on the future opportunities and threats, the Airline can be put in a state that its competitive advantages can diminish overtime. The Airline major problem at the moment is focusing on expanding its business. Technology is growing so rapidly that companies need to maintain a competitive advantage against its competitors by viewing opportunities for the company to grow. In addition, Southwest Airlines needs to decrease its percentage of mishandled bags, and oversold flights (Thompson &Gamble C-344). When companies focus on the minute situations first, this can help the company retain

More about Should Southwest Airlines Be Considered A Good Company?