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Similarities Between Gouger Street And Rundle Mall

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INTRODUCTION
Over history the world has undergone massive transformations and has become increasingly globalised. According to BBC, globalisation is the manner by which “the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange” (Bbc.co.uk, 2014.) Globalisation has been achieved through liberalised immigration policies, the influence of cooperations, ‘mass consumer culture’ and increased international trade.
The intention of this field study is to examine two prominent shopping and restaurant precincts in the Adelaide CBD; Gouger Street and Rundle Mall. In each street an analysis into how monoculture and cultural integration have affected the social, economic and political landscape was …show more content…

The consequences of this are both positive and negative. Sometimes it has led to clashes between ethnicities, racism, segregation and bigotry. However multiculturalism has worked out somewhat successfully, Gouger Street being a great example of cultures being represented side by side in a peaceful manner. However cultures have sometimes been lost due to the influence of mass-consumer culture. Homogenisation has left some cultures deprived of their uniqueness and conforming to western norms. Rundle Mall is a prime example of Western capitalist culture dominating and reducing cultural …show more content…

Gouger Street is a culturally-integrated precinct, with various ethnicities displayed side by side with a strong sense cultural uniqueness. The successes of multiculturalism is on public display, a diverse but distinctive setting. Rundle Mall however is a consequence of western consumer-culture and homogenisation, featuring all the top chain and department stores. This is an extremely competitive environment, featuring many advertisements and banners. Gouger Street is littered with private and small businesses, with a small amount of franchises and chains stores. However Rundle Mall is full of multinational cooperations, franchises and fast food outlets, encompassing everything of the typical homogenised setting. Shoppers at Gouger Street value diversity and culture whilst Rundle Mall shoppers prefer fashion and style. The extent in which globalisation has affected Rundle Mall is great, with large buildings, various multinational franchises and almost all goods imported from overseas. Gouger Street has been affected by globalisation to a much lesser extent, with local produce, a diverse amount of ethnicities and cultural

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