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Situational Analysis Of The Coca-Cola Company

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Situational Analysis
Introduction
The Coca-Cola Company is one of the largest and most popular beverage companies around. It is produced in over 200 countries. Millions of people consume their products at least once each day. Coca-Cola was invented in 1886 by John S. Pemberton an Atlanta pharmacist, it was a flavored syrup that people fell in love with. Many might not know that it was originally supposed to be a patent medicine. John S. Pemberton copyright the famous Coca-Cola syrup and extract and started selling Coca-Cola at soda fountains. Asa Chandler then came along in 1888 and bought the Coca-Cola formula for John S. Pemberton and his partners. Asa Chandler then Formed the Coca-Cola Company in 1892. He helped to change the company. The famous drink had branched out to other places outside of Atlanta and became Portable, with the famous glass bottle design.
Mission Statement
The mission statement from The Coca-Cola Company website is “Our roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.” (The Coca-Cola Company).
• Our mission is to refresh the world
• To inspire moments of optimism and happiness
• To create value and make a difference
Strategic Management: Competitiveness & Globalization states, “A mission specifies the business or businesses in which the firm intends to compete and the customers it intends to serve”. (Hitt, Ireland, & Hoskisson, 2014,
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