Skibo Castle Swot Analysis

Introduction

The Skibo Castle is a property rich in history and is known for being the ‘playground’ for society’s elite. Located in Scotland, the Skibo Castle has experienced numerous changes over the years. Primarily this building was used as a 12th century castle. Many centuries later it was used as the home to the wealthy industrialist, Andrew Carnegie. Most recently, the castle has been transformed into a members-only country Club called the Carnegie Club and is owned by Ellis Short. Members pay an annual amount of $6,600 and the fee per day is $1,700. The property currently has 21 rooms, a golf course, 250 members and 130 employees. The purpose of the membership fees is to contribute to the financing of the upgrades to the asset. The

It has become evident that the Carnegie Club at Skibo Castle offers its guest something that none of its competitors can offer, privacy through its members only offering. The high profile members of the Carnegie Club need this members only exclusivity in order to have true privacy and the other competitors cannot offer the same. It was also discover that the Carnegie Club also lacks a lot of activities that its competitors offer its guests, such as kayaking, cycling, and tennis. The Carnegie club also has 7500 acres worth of land this is substantially greater than any of its competitors, however its competitors have more activities for its guest and offer more than one golf course. 7,500 acres may not be needed for the Carnegie Club. The Skibo Castle has 21 rooms and the club has approximately 250 members. The Carnegie club employs 130 employees for the club and compared to its competitors and the amount of rooms they offer this number seems quite high. Better management practices for the Carnegie Club at Skibo Castle could improve efficiencies and eliminate the need for such an outstanding number of employees. The following table outlines the competitive analysis in more