Small Furniture In-House Publication In The 1920s Summary

I am about to share an incredible story with you about how a small furniture in-house publication in the 1920s became a national magazine that is still recognized to this day.
And within this story, you will discover five content creation lessons that can help you to dominate your industry.
How a Small Furniture Publication Became a National Magazine
Once, long ago, there was an in-house publication named System: the Magazine of Business. It was produced by the Shaw-Walker Furniture Co. of Chicago and handed out to their employees.
Now, most in-house publications aren't that great. In fact, most employees don't even take the time to read them themselves.
But there was something special about System. Not only did the employees read it and like

He also broadened its appeal and changed his mindset from that of a business owner to a publisher and founded A.W. Shaw Company.
His idea worked. People subscribed to his new magazine and his circulation continued growing. But Shaw believed he could reach more people if he focused more on unique groups of readers, so he broke his magazine into two, monthly magazines.
He called one System, which focused mainly on office management related information. He called the other magazine The Magazine of Business, which focused on big business. Shaw did so well that in 1928 his publishing company attracted the attention of McGraw-Hill, which purchased A.W. Shaw Company.
Two months before Black Friday in 1929, it is relaunched The Magazine of Business as a weekly magazine called The Business Week (later known simply as Business Week). Business Week's unique brand of journalism would eventually alter the way that business and economics were written about.
Business Week would continue to grow, thrive, and pivot their strategy, which would allow them to thrive for 80 years. What you have to realize is that all of this growth happened while many other business publications came and