Swot Analysis For Smart Start

This SWOT analysis summarizes the strong and weak points within the business, and expresses the opportunities and challenges for Smart Start Daycare and Kindergarten.

Strengths  Smart Start is an urban and effective learning organization.
 Our operating hours creates convenience for almost all our prospective clients.
 We offer competitive pricing
 We offer a P.N.O (Parents Night Out), service that is not offered by any organization within this market.
 First-rate training courses that every employee must undergo.
 No competing daycare or Kindergarten within close proximity to Smart Start

Weaknesses

 Smart Start is new to this market
 The business will stand all the start up costs, since there is no inflow of cash being generated at the moment.
 The capability to appeal and hang on

Objectives
The goal of Smart Start Daycare and Kindergarten, is to ensure the needs of our customers are met; whilst gaining recognition for our high standard, best business practices and becoming the intuition of choice, when parents consider educational services.

Year one objectives:
1. To have a successful opening and attract at least forty customers in the next three months
2. To settle at least seventy to eighty percent (80%) of outstanding debts, within the first year of business. This will allow for the expansion of the business toward increasing profit from this venture.

Year two objectives:
1. To establish a loyal customer base and increase the rate of referrals at least five percent (5%)
2. To gain at least three to five new customers per month.
3. Help our children learn to mix well with others and build their