Social Class: Market Myth And Unattainability
441 Words2 Pages
Seminar group 5
11.02.2015
Social class, marketplace mythology and sustainability are things that also affect the way we consumers consume and the way that marketers target us in the marketplace. Never had I even thought that it was so many things behind the way we consume and that we are targeted by the marketers. Social class, what does this have to do with consumption? Well, we as consumers and of course people are in some ways, even if the most of us argue that we are not a part of a specific social class, we are in fact a part of a social class. Depending on the lifestyle you grow up in, the job you have you are in fact a part of either, working class, middle class or upper class. The different consumption patterns
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Jean Anyon and Robin Mark 's articles share and talk about the same points, which are relates to social class (socioeconomic status) in higher education. ' 'The Social Class and the Hidden Curriculum of Work ' ' by Anyon , claimed that schools in wealthy communities are better than schools in poor communities. She observed five elementary schools over the course of a year, in different economic environments which teach students in different ways in each of these schools depending on their the social status. According to Jean, there are four different rating of schools like, working-class schools, middle-class schools, affluent professional schools, and executive elite schools. (Jean , 170)
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What is the middle class myth? This “event” or “classification” has a lot to do with geography,the past and how it was formed it has many components to make it a organization that is well known. “A land of opportunity”, “ a middle class society”,quotes from American Ideology assertion from Alan Nasser,the Author of The Middle Class Myth: Have Most Americans Always Been Poor?(August 28,2015). In 8 Surprising Facts About The Shrinking Middle Class From “Third World America” (PHOTOS)by Hallie Seegal 08/09/2010 01:19 PM ET states that in 2005, the bottom 20 percent of household earners had an average income of $10,655 while households in the top 20 percent made nearly 160,000 – a disparity of 1,500 percent, the highest gap ever recorded. Even some might refer to the U.S. as “ a land of opportunity ”,the reality is
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Social classes are a form of social stratification that refers to the existence of structured inequalities between individuals and groups in society. A social class is a group of people of comparable status, power and wealth which are usually classified as upper class, middle class, and lower class. For each class, there are some specific opportunities available that influence their social life. We can understand about the particularity of the chances through unequal distribution of these opportunities between individuals in social classes. In here belonging to a social class seems to be an obstacle for some individuals to obtain equal opportunity, unlike upper class people.
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Consumerism intrudes with the workings of society by overthrowing the standard judgment wish for an adequate supply of life 's necessities, a steady family and solid associations with a manufactured continuous journey for things and the purchasing power with little respect for the genuine utility of the item purchased. In today’s World World, there is a high level of consumption which has been described as a major threat on sustainability. Even though consumerism has positive effects like motivating people to work harder in order to improve their social status and well being, it has adverse effects on the environment and the social aspect of life. Consumerism, according to the new Oxford English dictionary, means the preocccupation of society with the acquisition of consumer goods. Sustainablity, on the other hand, according to the ‘brudtland report’ was broadly defined as Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
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Class struggle is a conflict in a particular society or between a society which is caused by the lack of unity in one society and different perspective of a different group in a society. It is also called class conflict or class warfare. One social issue of a class struggle is the social inequality. According to study.com, Social inequality is an inequity of social class, award, opportunities, religion, position in the community, social status and at some other point respect in a group of society.
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