Soda Drinks History

760 Words4 Pages

It was 1886, Americans migrating to the cities, the rest of the world settling in the streets of America in seek of jobs, and workers constructing the Statue of Liberty just off the New York Harbor. Eight hundred miles away, another great American symbol was about to be introduce itself. The public demand for soda water grew and led to many different experiments through the years. All trying to achieve a taste that was unique and new for a beverage.

Blending, mixing many different products of nature to capture just the right taste. By the time bicycles were built for two, soda fountains were fast becoming a tradition in American lives. One afternoon, in the late 19th century, John Pemberton - a curious pharmacist intended to mix up a patent …show more content…

Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked, distinct script, still used today. Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler’s leadership, distribution of Coca‑Cola expanded to soda fountains beyond Atlanta. Candler knew there were thirsty people out there, and he found brilliant and innovative ways to introduce them to this exciting new refreshment. He gave away coupons for complimentary first tastes of Coca-Cola and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales bearing the Coca-Cola branding. In 1894, impressed by the growing demand for Coca‑Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca‑Cola in …show more content…

Advertising during the 1970s and 1980s continued a long tradition that presented Coca-Cola as one of life's simple pleasures, distinctive, satisfying and acceptable anywhere. Many fondly remember the 1971 Hilltop Singers performing “I’d Like to Buy the World a Coke”, in 1976, the "Coke Adds Life" campaign was introduced, laying the foundation for the 1979 introduction of "Have a Coke and a Smile," a campaign of heart-warming emotion best captured by the famous television commercial featuring Pittsburgh Steelers tackle "Mean" Joe Greene, a refreshing bottle of Coca‑Cola. In early 1982, the theme "Coke Is It!" was launched around the world to reflect the resurgent, positive spirit of the 1980s and to reaffirm the leadership of Coca-Cola. "Can't Beat the Feeling" wrapped up the 1980s, while "Can't Beat the Real Thing" led the way into the 1990s. Both campaigns focused on the ‘social’ uses of the product. Most of these campaigns were heavily infused by music, it was this time in the American lives that music came in as an all new wave of trend. Hiphop, rock ’n’ roll, and even Pop, being introduced by Micheal Jackson and Madonna, who were quick to be termed as the King and Queen of Pop became the pride and joy of every American. Then came the innovative "Always Coca-Cola" campaign debuted in 1993, followed by "Coca-Cola … Real" in 2003 and "The Coke Side