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Sonic's Competitive Advantage Over Other Fast Food Restaurants

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Sonic companies have a competitive advantage over other fast food restaurants due to them being the only fast food restaurant that offers carhop services. When pulling into a sonic restaurant, an individual does not have to worry about a line like they would at traditional restaurants. They pull right up to a curbside speaker to order their food. Once the order is complete, a carhop delivers the food curbside. Since they have been around since the 1950s, “their philosophy is to mix the old with the new,” (Lienert, 1996, p9). “They offer a unique and diverse menu selection that helps set it apart from other fast-food restaurants.” (Ferrell, O. C., Hirt, G. A., & Ferrell, L., 2009). As a result, they have been able to keep old recipes while adding
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