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Speech On Scarcity

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Reciprocity; I worked for JCPenney and their mission was "The Golden Rule, do unto others as you would have done to you." that sentiment is very true about reciprocity, if you take something, give something back, and visa versa.
Scarcity; Thomas Sowell — "The first lesson of economics is scarcity: There is never enough of anything to satisfy all those who want it." I am currently fascinated by economics and the #1 rule is scarcity. Scarcity of time, health, money, or even real estate. Scarcity is when there is not enough to go around and it 's in demand because of its scarcity, such as gold. Scarcity also brings a call to action from sellers to buyers when an item has "limited quantities" or "sale ends soon".
Authority; A line from my favorite movie "Bull Durham" comes from the young, freakishly talented pitcher, he says "I want to announce my presence with authority". I feel that is true of persuasion. When you are prepared and knowledgeable of your subject you will be more capable of persuading people to your way of thinking.
Commitment and Consistency; Checking in on the audience of the people you are trying to persuade is invaluable to make sure you are on the right track, and that they will truly be persuaded to your way of thinking, by the end of your pitch.
Consensus; www.amazon.com is an excellent example of consensus. On Amazon millions of users leave millions of reviews and millions of buyers use those reviews exclusively to buy what they are interested. Amazon
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