ipl-logo

Case Study Margaret's General Hospital

896 Words4 Pages

1. What are the image issues in this case? Mary Wilson as a director of Marketing and Communications in Margaret’s General Hospital has to improve the image because it is in critical position. It is not essay to increase the visibility of the hospital because its location with three strong competitors. In order to compete, St. Margaret’s Hospital must raise its public visibility and awareness so that customers and potential customers are aware of the services that are offered and why these services set the hospital apart from their competition. Therefore, she has to change the name from old fashioned to modern name to attract both physicians and patients. Improving technology is also very important to provide high quality services made it …show more content…

Therefor she should adopt the both of rational and emotional advertising. Rational advertising will play the role of justification and proving the emotional decision. Emotional will try to create passion and desire. In addition, emotional appeals should emphasize on safety, quality and hospitality. The technological advances are compatible within the hospitals, the human factors play a significant role to promote the hospital to public as an example: hospital with an excellent nursing crew and talent doctors will surely have a good reputation. Mary could target the advertising efforts towards the physicians who may be interested in utilizing the hospital. To mention the technology in advertising is very important because nowadays people have high trust in new technology more than handiwork, so, they will feel comfortable to that hospital due it care with new technology. Mentioning the efficiency of doctors and their scientific and practical testimony, and featuring the technical expertise, scientific evidence, and facilities to show the public that we have the best doctors with best technology. Using specialized publication magazine or journal, preferably health magazine that can reach the segment. Hospital can use direct advertising and marketing with help of customer data base, to increase hospital awareness and provide information to the hospital through word of mouth circulation, or to inform the public with any events conducted at hospital, update customers with health news and medical issues and provide advices if it is required. This will help to create the image as hospital with full of concern to the

Show More
Related

Danvers State Hospital Case Study

174 Words | 1 Pages

Danvers State Hospital started undergoing construction around 1874 and patients weren’t admitted until May 1st, 1878. During the reconstruction time period of the Civil War. Danvers building structure was made from materials in the local area that cost $1.5 million. This building structure will give the hospital the name ‘the castle on the hill. The structure was belief to cure patients and eliminate “the darkest, most cheerless, and worst ventilated parts.”

Read More

How Does St. Jude Use Celebrity Connection In Marketing

350 Words | 2 Pages

The use of the media is another key to the hospital’s

Read More

A Case Study Of The Berlasco Hospital

1050 Words | 5 Pages

Analysis of the goals has determined that resident satisfaction within Berlasco Court Centre regarding meals is far lower than it should be. The goal of providing a level of independence and freedom for the residents is currently not being met either which is supported further below by the requirements from elicitation. The result has suggested that residents are unhappy with the current meal plan system and would like more versatility as well as an ordering system this system also needs to be efficient for nursing and kitchen staff to minimize damaging impact within those two areas. Using this it’s been established that the primary Business Need is providing a system to ensure greater versatility and control over meal plans for residents.

Read More

Sky Lakes Medical Center Case Study

253 Words | 2 Pages

The Sky Lakes Medical Center chart note from February 2, 2014 (an ER note). It states that Ms. Harris was restrained front seat passenger in a vehicle traveling at an estimated 25 mph when it was struck on the front driver’s side by a vehicle traveling at an estimated 40 mpg. It was described as a somewhat glancing blow, not a head on collision. Ms. Harris was restrained with lap and shoulder belts, no airbags deployed and she was not thrown from the vehicle. She did extract herself from the vehicle and she was not knocked unconscious.

Read More

Case Study: Caring Memorial Hospital

974 Words | 4 Pages

Liability Issues Primarily, Caring Memorial Hospital will be held liable in this malpractice case under the premise of respondeat superior. “Under respondeat superior an employer is liable for the negligent act or omission of any employee acting within the course and scope of his employment” (Thornton, 2010, para. 2). The risk manager Susan Post, JD and the quality assurance director Amy Green were both aware of the potential for increased risk on the Oncology unit. They had been making observations several months prior to incident that related to deficiencies in staffing and safety standards. Per, ASCO and ONS (2012) new staff are required to demonstrate competency and receive comprehensive chemotherapy education.

Read More

Southeast Medical Center Case Study

776 Words | 4 Pages

Healthcare is a basic necessity that cannot be taken away from anyone. Southeast Medical Center was first established in the early 1920s as a 250 bed public hospital. Major expansion projects increased the hospitals size to 600 beds in the 1950s. In the 1970s southeast Medical Center became a public Academic Health Center and subsequently multiple missions of patient care, teaching, and research. The hospital also acquired in 1989 medical helicopters also acquired in 1989 medical helicopters for expansion of trauma services as well as furnishes, burn, neonatal, and transplant care region.

Read More

Shoreview VA Hospital Case Study

1187 Words | 5 Pages

Shoreview VA Hospital is one of the VA facilities that solely serves the Miami-Dade County. This county is found in the lower eastern part of Florida, but the facility is found in Homestead, Florida. Nearby, is the Homestead Air Force Base, one of 21 Military bases in Florida (See Appendix A for a map). Demographics. Miami-Dade County, has an estimated population of 2.66 million people according to the U.S Census which makes it the most populous county in Florida.

Read More

Rhetorical Analysis Of John Hopkins All Children Hospital

768 Words | 4 Pages

The John Hopkins All Children Hospital uses all sorts of rhetorical devices to portray their image of what kind of services they provide, background of the hospital, as well as treatment. With all the features the website provides, it has an unique way of using rhetorical devices such as ethos, pathos and logos that the viewer without even knowing are appealed from. The website does a wonderful job with having options for the viewers to get interactive with their hospital by joining their events or volunteering opportunities. The website provides the hospital's services as well as step by step procedures to before, during, and after visiting the hospital itself.

Read More

Case Study Heritage Valley Medical Center

540 Words | 3 Pages

Background statement: Heritage Valley Medical Center has had a wonderful reputation for providing excellent health care services to their community. Initially, their community was 80% Caucasian, 40% African American, and 5% Hispanic. However, in the last 5 years, the population has changed to more minorities and the whites have moved out to the suburbs. This caused the Center’s occupancy rate to go down 40% because many of their traditional, more affluent, private-pay patients had left the neighborhood. To bring in revenue, they campaigned to bring in more Medicaid patients.

Read More

Hs/532 Week 1 Case Study

256 Words | 2 Pages

The technological advancements have not only helped nurses to be better informed, but have also helped the clients to be better informed. Informed patients and families can help the nurses and HCPs by speaking up about symptoms they have noticed that the health care team may have been unable to witness or may have look past. Technology being available to everyone is mostly a good luxury, at the same time, many people can be misinformed and cause more trouble demanding treatments or care that are unsuitable for them because they read about it online. 3.

Read More

Sheppard Pratt Health Systems: A Case Study

1011 Words | 5 Pages

Abstract The paper reviews the organizational chart and stakeholders relationships for Sheppard Pratt Health Systems. The organizational chart for each health care organization is different depending on the size and services offer by that organization. Most organizational charts begin with either a board of trustees or the CEO. Stakeholders are anyone who has vested interest in an organization.

Read More

Mission Statement Analysis Paper

1324 Words | 6 Pages

The company I chose for this assignment is Edible arrangements. This company headquarters is located in Wallingford Connecticut. Their mission statement is simple “To WOW you”. We provide a wide variety and assortment of fresh fruit baskets for any events, occasions or everyday enjoyment. If the previous manager developed an advertising campaign before the marketing strategy it is possible that they will not have set goals and objective.

Read More

Va Hospital Case Study

572 Words | 3 Pages

In 2005, a family friend by the name of Randy Birdsong was a patient at Audie L. Murphy Memorial VA Hospital located in San Antonio, Texas. The Veteran Affairs (VA) medical staff was performing surgery on his abdomen. After the surgery, he was notified that there was insufficient space to accommodate his continued care. The V.A. advised him to keep his wound clean with a fresh roll of gauze, and sent him on his merry way. A few days later, Randy was back at the V.A. hospital with a noticeable infection taken place in his abdominal region.

Read More

Carroll University Hospital Case Study Solution

869 Words | 4 Pages

Based on this case the cost driver is to properly distribute the direct cost among the different divisions. Dr. Julian would like to control her departments costs by having them distributed fairly among the divisions without affecting the hospital’s reimbursement/revenue. Carroll University Hospital is currently using the standard costing unit, which is based on the cost of bed/day for inpatients. Currently the present cost accounting system that is being used at CUH takes the total direct cost of the departments, then allocates the indirect costs and distributes it among the departments evenly regardless of the actual resources being used in those departments, and without considering that there may be some patients in these divisions that may require more resources than others, this method does not seem to recognize the different activities,

Read More

Invasion Of Privacy Pros And Cons

1460 Words | 6 Pages

For example, with new technology such as laptops coming on the market to ensure that consumers will buy your product you have to have good advertising. The advertising has to relate interest to consumer along with provide valuable information such as cost and quality. Advertisements arouse competition in companies, which provide better quality in goods and services. While also inspiring innovation, which improves quality of advertising and keeping businesses on their

Read More

More about Case Study Margaret's General Hospital

Related Topics

Open Document