The retail value of coffee in 2013 was $130 billion in the United States. Although it was an extremely large number the amount is not too surprising due to the popularity of the beverage. Most Americans will appreciate that there is a document which covers their rights as consumers. This bill of rights allows for consumers to be informed heard and most importantly have the ability to have a wide variety of goods and services to choose from. The images and words on the Starbucks cup represent the irresistibility of caffeine, the freedom of choice as consumers and the expression of consumer rights in America.
The cup represents irresistibility of coffee/caffeine because of the twin tailed siren logo. The Greek Mythical creature is a symbol of irresistibility because of their/their hypnotizing voices, which could lead sailors into dangerous waters. It has been found that the average American drinks a little over two cups of coffee per day. Many do not realize caffeine/coffee is addictive despite it’s many appealing attributes. The irresistibility of the drug is evident especially in Finland, the country with the most coffee drinkers, where the
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On the cup is the Starbucks Barista promise which allows the customer to request a second drink if they are not satisfied with the first. This promise is supported by the consumer bill of rights enacted by the 35th president of the United States John F. Kennedy. The fourth right of the consumer is to be heard, although the consumer bill of rights is mainly used to ensure the right of American citizens on a large scale ; this one promise by Starbucks is a very thoughtful way the company put it’s customer first. As irresistible as cup of coffee is or as enticing as speaking up for our rights as consumers in America, the most important material on the Starbucks cup is the six drink identifying