ipl-logo

Starbucks Customer Perspective Essay

831 Words4 Pages
bulb-icon

Recommended: Impact of customer retention

Customer perspective has three very important objectives to focus on which includes: Customer retention, customer satisfaction, and recruiting new customers.
The first objective under Starbucks' customer perspective is to customer retention. "Customer retention is the single most important variable considering the growth of a company" (Boyce, 2015). Starbucks makes it easy for consumers to become loyal customers and remaining that way. One solution has been the creation of the Starbucks rewards programs that rewards customers with free drinks, discounts, and free merchandise. In order to accrue points customers, have to purchase a certain amount of drinks within a specific timeframe in addition to offering double points day and offering …show more content…

Quality assurance is one of the most important objective of an internal perspective. Starbucks uses a system called attribute control system which measures quality characteristics on a discrete scoring scale for products and merchandise, the goal is to eliminate defects and error to below 5 %. Starbucks Baristas are given the tools and support to prevent errors instantly and providing customers with the highest level of products. However, there may be situations that are not resolved immediately and those issues are the areas of focus.
Secondly, Starbucks believes that "Eating well is as important as living well" (Starbucks Nutrition, 2015). There are number of improvements Starbucks has implemented in order to serve the needs of their vast customers. For example, high fructose corn syrup, artificial Trans fats, flavor and dyes were removed from their snacks. In order to meet the needs of their customers they now also offer a variety of "Milk" products such as Coconut, Almond and Soy. They have also worked to establish relationships with organically grown coffee farmers and implemented an incentive program to build and strengthen their long-term relationships with their

Show More
Related
738 Words | 3 Pages

This idea sounds feasible because it allows for customer growth. All customers like earning rewards. The system needs to track statistical data like date, time and purchase

Read More
798 Words | 4 Pages

Simple as three step. First, sign up for Ulta Rewards card before making your first purchase. The program is completely free and allows you to earn points for every dollar you spend and if you spend $450 dollars within a calendar year you’ll reach Platinum status. Earning points 25% faster and instead of earning 1 point per dollar – it will be 1.25 points per dollar. Plus, exclusive offers, points live forever and 2 times gift and 2 times love.

Read More
784 Words | 4 Pages

Starbucks and Tim Hortons Nowadays, the number of coffee drinkers are increasing. As the demand for coffee grows, the number of coffee chains is also increasing. Of that, the representative coffee chains in North America are Starbucks and Tim Hortons. Starbucks has the highest brand awareness amongst the world coffee chains. It started in Seattle, the United State in 1971.

Read More
707 Words | 3 Pages

Political • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.

Read More
1393 Words | 6 Pages

For Starbucks currently their main customers are students, people between 25-40 and then young adults between 18 and 24. I would say the main reason they aim at people of these ages is because they are the most active for long hours throughout the day that are stressed and need a coffee or some form of hot drink to waking them up and keep them awake for their activities. Value Proposition As it says in the business model canvas above, their mission was to “Inspire and nurture the human spirit- one person at a time one neighbourhood at a time”. In 2011 they released a statement saying that they believe it is no longer enough to serve customers, employees, and shareholders.

Read More
755 Words | 4 Pages

Stakeholder analysis Stakeholder are entity that will affect the organization actions, objectives and policies. There are two types of stakeholder which is internal stakeholder and external stakeholder. The McDonald’s stakeholders are customers, suppliers, employees, managers, government, local communities and pressure groups. Customers Customers are the external stakeholders of the company, no customer mean zero profit.

Read More
1109 Words | 5 Pages

IMPACTS OF ECONOMIC FACTORS ON STARBUCKS The ongoing global economic recession is the prime external economic driver for Starbucks. As I already mentioned, this factor dented the profitability of Starbucks. This has convinced buyers to shift to cheaper alternatives. As they did not quit buying coffee, Starbucks should seek an opportunity here. The company has to deal with rising labor and operational costs.

Read More
755 Words | 4 Pages

The organization I work for, Starbucks is highly diversified. In my opinion, Starbucks successfully employs each of the seven diversity components: “authentic leadership commitment, clear organizational communication, inclusive recruitment practices, long-term retention strategies, incorporating diversity into main work of the organization, diversity management metrics, and expansive external relationships” (Cañas, Sondak 2014). With that being said, Starbucks could improve by incorporating diversity into main work of the organization. One way Starbucks proves their commitment to diversity is authentic by holding a diverse board of directors. Of the seven board members, three are women and one of these women is of an African descent.

Read More
1087 Words | 5 Pages

In order to formulate an effective ad, the target audience must always be defined and understood. Starbucks Coffee’s target audience is families with young children. There are several factors involved in determining the target audience, and that is demographic, geographic, psychographic, and consumer insights. Firstly, there are several demographic variables that are taken into account.

Read More
1586 Words | 7 Pages

To decrease the complexity of the process, Starbucks has a set of suppliers that have specific locations to deliver their coffee beans to, allowing them to control the production. This is due to their highly-centralised processes that enables Starbucks to control their global networks. Another component of their value proposition is the service. The process of their customer service follows a pattern that is common to every Starbucks Coffee Shop in the world. This process helps them deliver their value proposition through four different and simple aspects which are to create the perfect product, to deliver this product in a short period of time, the caring product delivery and finally the adoption of effective problem-resolution procedure.

Read More
1027 Words | 5 Pages

Starbucks sells high quality food and brands for affordable prices. Recently, the company launched a wine collection in addition to the coffee. Now, customers can enjoy a coffee in the morning and a wine after work. This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009).

Read More
704 Words | 3 Pages

They are focused on their suppliers such as coffee beans farmers and customers. Starbucks through the fair transition to keeping coffee beans market position and provide high-quality coffee as well as a comfortable place to customers enjoy Starbucks’ coffee and food. Also, Starbucks has involved a lot of community activities, so they are created a long-term relationship with the community. Moreover, Starbucks also focus on environment development. Such as cycling activities and water Conservation.

Read More
1523 Words | 7 Pages

In order to avoid Starbucks in the process of mistakes, so rely on the procedure responsible for ensuring that there is no conflict between the strategy and policy, so that every action Starbucks can proceed smoothly Human Resource Cycle  Recruitment & Selection  Starbucks will be based on the existing staff of the generous conditions to develop employment requirements and selection criteria. Starbucks will require that candidates be polite, have the potential to provide customers with quality service, to ensure that the basic performance of the service. The Starbucks selection criteria will hope candidates have a strong learning ability and can continue to learn in the workplace as their current employees

Read More
718 Words | 3 Pages

Winter was just around the corner. It was my first time in the biggest coffee shop in town. I could see the cheerful and brilliant lighting of the shop as I walked across the vast parking lot. There were tables outside the shop each with a brown vintage style umbrella. This particular coffee shop is not a cafe, it’s a coffee shop literally.

Read More
1572 Words | 7 Pages

Customer loyalty is one of the most important and critical factors for a company's success. Customer loyalty happens when customers have a great experience, and it leads to many benefits: loyal customers return for future business, refer friends and family to a business, and spread positive comments about a company through word-of-mouth advertising. With social media and the ease of rating companies. There are several factors that can influence customer loyalty. First the place and product, which means how easy is it for customer to access the place, Second is promotion There are many ways to promote the business, from pricing specials to free gift with purchase.

Read More

More about Starbucks Customer Perspective Essay

Related Topics

Open Document