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Starbucks Vs Dunkin Donuts Research Paper

173 Words1 Pages
STARBUCKS vs. DUNKIN’ DONUTS

For myself and many others, caffeine is the way to get a morning started. Starbucks and Dunkin’ Donuts combined controls 60% of the nation’s coffee market.
Dunkin’ Donuts founded in 1950, markets itself as primarily a coffee seller as Starbucks founded in 1971, markets itself as a beverage provider that also offers a coffee house dining experience. With this in mind, Starbucks focuses its design with comfort for the customer, while Dunkin’ Donuts focuses on a non-traditional food option with the hopes of attracting customers after breakfast hours.
According to Forbes nearly all of Dunkin’ Donut locations are a franchise as to over 51% of Starbucks locations are company operated. You can find a Starbucks almost
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