Stereotypes In Disney Princess Movies

The newer Disney princess films break the stereotypes and gender roles, offering an insight into re-imagining childhood and childhood innocence. In contemporary society, there is enormous pressure to conform to a certain ideal of beauty and children, especially girls, has a huge impact on their life. For example, in both the films ‘The Little Mermaid and The Loin King female characters are constructed within narrowly defined gender roles’ (Giroux, 2002: 104). However, in today’s society, Disney princess movies have become increasingly more progressive, such as the more recent film Frozen. Opposing to classic Disney princess films, Frozen’s characters conflict the normative typical stereotypes portrayed in the movies. One of the characters called ‘Anna’ transforms gender instability which demonstrates

Frozen demonstrates that women do not need a man to save them, showing young children there is more to life than falling in love instantly with one person. Thus, in sum, there are many aspects that contribute towards the damaging crisis issues that destruct early childhood education. Marketing and advertising promote the sale of goods to consumers, particularly young children being their main target. Adults and children are targeted into two ways; firstly, their power to influence parent/adult purchases involving children having more access to income to purchase these goods. Secondly, without them knowing they are being targeted through the TV, computers, adverts and therefore creating a growing media space for children. These are all aspects that childhood is in crisis resulting in early childhood innocence being destroyed. However, Disney has a huge impact and influence on re-imagining early childhood education, especially young girls in Disney princesses. Disney princesses can be represented either evil or good in relation to the traditional and the modern