Apple was established in April 1976 by the founders, Steve Jobs, Steve Wozniak, and Ronald Wayne to develop and sell personal computers. Besides, it was incorporated into Apple Computer in January 1977, and its computer sales show the company's momentum and revenue growth. Within a few years, they hired a computer designer's staff and had a production line. Apple was listed in 1980 to achieve financial success. In the next few years, Apple's new computer shipped with innovative graphical user interface, and Apple's marketing ads are widely concerned. However, the high price of its products and the limited software title cause problems, and the power struggle between the executives of the company. Indeed, Steve Jobs resigned from Apple and create his own company. With the growth of the personal computer market, Apple's computer sales decline, because the lower the price of competitors, especially the Microsoft Windows operating system products. …show more content…
Steve Jobs has resigned as chief executive officer (CEO) and has begun to rebuild Apple's position, including the opening of Apple's own retail stores in 2001, the bulk acquisition of software companies to create a series of software titles and change some of the use the hardware technology of its computer. It once again saw the success and resumed profitability. In January 2007, Steve Jobs announced that Apple will be renamed Apple to reflect its focus on consumer electronics, and announced that iPhone has received significant approval and huge financial success. In August 2011, due to health complications, Steve Jobs resigned as chief executive officer (CEO), Tim Cook became the new chief executive officer (CEO). After Two months later, Steve Jobs died, marking the end of an era of the