Importance Of Storytelling In Leadership

Leaders A Story Teller

Leader – A Story Teller, the purpose of this topic is to address the importance of storytelling in the twenty-first century business context where the emphasis has shifted from the trainer to the learner, from the producer to the consumer and from the leader to the follower! Also, this article focuses on the human side of businesses and explains the significance of the ancient tool “storytelling” for effective and inspirational leadership. The article provides insights about how storytelling skill supports leaders in their communication. It suggests that leadership communication should focus not only in the content of the message but also the context as well. It also recommends leaders to excel at the art of metaphor to become a skillful storyteller leader. The article includes implications for developing the storytelling skills of leaders which is required in order to establish a sustainable leadership communication in the fast pace of change of the twenty-first century business context. This article addresses the need for leaders to study how storytelling can be used as a tool in their leadership communication.

The word “Leadership” has created huge buzz since last many years as there has been a significant increase in the number of entrepreneurs. So there is a huge need to have a

Information in today’s world is increasing with a rapid pace and also it is freely available which decreases the value of the information. In fact, author Jim Collins writes very well about the characteristics that great leader possessed in “Great By Choice” by saying that, humility and will are the things that differentiates an ordinary leader and a great leader. This work by the author clearly shows that the leaders are not the corporate god/goddess anymore. How they tell their own stories especially the failure stories is something that shows humility in the