ipl-logo

Zara's Marketing Strategy

1436 Words6 Pages
bulb-icon

Recommended: Zara's strategic plan

CHAPTER 4 ZARA’S MARKETING STRATEGY

Analysis of Zara’s Marketing Plan and Strategy

4. Marketing plan

Zara is a retailing cycle with various stores set worldwide. Its web marketing strategy is based mostly more on expansion in lieu of advertising and traditional strategies of promotion. This report will offer a shorter outline and a critical appraisal of Zara 's marketing plan particularly with regards to its environment. The report can even identify and additionally evaluate the simplest way technology and also the new mass media could impact on Zara 's future marketing designs. The sustainability of Zara 's web marketing strategy and how it will affect their reputation down the road will at the same time be checked out. Zara has begun …show more content…

Internet marketing and advertising catalogues, television set, radio can be utilized for that marketing function of products. Fashion shows may even help to your publicity function of the merchandise.

Marketing Objectives

Increase customer equity
Increase purchase frequency among "plus size" customers
Continue to grow by extending the Zara fashion brand
Increase brand awareness and favorable attitudes among consumers

Zara 's main corporate objectives are growth through store expansion in large highly populated cities and maintaining a competitive advantage through the constant release of a variety of new fashions regularly. The marketing objectives to increase brand awareness and extend the Zara fashion brand will contribute hugely towards achieving the overall objectives particularly the store expansion.

2.6 ZARA’S Brands success and SWOT analysis:
Inditex Annual reports:
Sales Distribution-Zara’s sales distribution was 65%, Bershka 10%,Pull &Bear 7%, Stradivarius 6%,Massimo Dutti 7% and Oysho 2%. Active use of stores:
1.Change the store layout in Every 2 weeks

2.Located in the very Center of the City.

3.Using the store to …show more content…

of 2012 with global amount and presented a positive trend around sales from +17% as compared with 2011. Our predicted share upon online sales was at the initial half 12 months of 2011 around. 5% in addition to rose with the first one half year from 2012 to be able to approx. 6%.

Inditex Sales (million Euros) 1H 2012 1H 2011 % Change 12/11
Sales
(Press release) 7239 6209 +17%
Online sales
(Estimated) 432 310 +40%
Table 1: Inditex’s Press release 19.09.2012

Within consideration involving Zara’s proportional business share involving approx. 65% at Inditex sales good financial report 2011, we considered it in this objective. With the online revenue calculation for the second thing 2012 people estimated 6% of sales and often will extrapolate around 7% sales by the end associated with 2013.

In attention of Zara’s fresh launched online store in China to the 5th of September 2012 (Inditex press release 2012) efficient estimating a significant increase inside online gross sales. The level of ambition shall be defined inside EUR 840m with the end of 2013.

Zara Sales Target (million euros) 2H 2012 2H 2013 %change 13/12
Zara’s total Sales by approximately. 65% of Inditex Sales 10000 11500 +15%
Online Sales
(Estimated) 600 840 +40%
Table 2: Financial

Show More
Related

Mdelic Wasatch Outerwear Case

1376 Words | 6 Pages

Sales projections are incredibly difficult to predict for a new company but, considering the above analysis of the financial statements, we can tell that Mdelic Wasatch Outerwear should improve their current financial position but it is still in a favorable position and we can expect positive results. I also think that we need to keep improvinging and I have a few suggestions: 1) Explore new markets We should start exploring new markets for our business and take the time to plan how we can expand our existing market. We can look for ways to improve our marketing, whether by winning easy publicity or preparing direct mails. 2) Have a Limited-Time Sale or Promotion

Read More

Business Case Study: Zappos's Customer Loyalty Company

880 Words | 4 Pages

In 2008, 10 years after Zappos was established, the company sales grossed $1 billion. When the founder of the company began to sell its shoes online, the company became the leading online merchant in the world and started to grow at a fast pace and became very profitably. Further, the company had also extended the range of its product offerings in order to provide its customers different products along with enthusiasm from the employees to provide amazing service. Problem

Read More

Marketing Strategy: Trader Joe's Business Strategy

1120 Words | 5 Pages

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

Read More

Value Proposition Of Fitbit

1808 Words | 8 Pages

Fitbits pricing strategy needed major improvement, the company suffered major losses in the previous years, the new ionic watch is promising good news for investors with the new smartwatch. The company generated $393 million of revenue in the third quarter, which was near the top end of management's guidance range. This may still be a 22% of sales decline, but it is an improvement from the last quarters 40% slump. This is the first time in the past two years the company sales have not worsened. However, Fitbit still needs to up its game like competitor, Garmin.

Read More

Case Study Analysis: Zara Fast Fashion

1715 Words | 7 Pages

For that reason, one of the world’s leading retail organisation Zara particularly focus on their organisational resources in order to get the competitive advantage over their competitors. Some of the key organisational resources of Zara are demonstrated below: Market-oriented Strategy However, in the retail industry the competition is very high that is why the customer is considered as a king for them and they have to make them loyal as much as they can for the reason that they will not move to other brands quickly. Moreover, by focussing on customer‘s requirement and likings, reinforced by its operational approaches and Zara shows their assurance towards their precious clients. For that reason the customers of Zara‘s are quite loyal that help them to reach better position in the market (Finney, et al., 2008).

Read More

Zara Target Market Analysis

1596 Words | 7 Pages

1. In order to understand the success of Inditex’s best brand, Zara one has to understand their strategic choices, and at its core this revolves on having a good understanding of who Zara targets, and what makes this brand attractive. Zara’s most important target market can be understood by the use of demographics, they target young (18-40 year old) women, who are price-conscious with a mid-range income, and very sensitive to fashion trends.

Read More

Porter's Five Forces Analysis Of Alibaba

3615 Words | 15 Pages

Assignment: Portfolio Income & costs and profit measures of performance Alibaba.com is a China’s B2B e-commerce company which owns a U.S. IPO that worth $25 billion has become the largest B2B e-commerce company in the world in just a few years and barely anyone expect the company can achieve this results so successful. Referring to the Appendix A, the income of Alibaba has been increasing from year 2010 to 2014. This is because of there has a few key factors of success that carried out by the founder of Alibaba.com, Jack Ma to operate the e-commerce business in the global marketplace.

Read More

Zara Core Competencies

3756 Words | 16 Pages

EXECUTIVE SUMMARY Zara can be identified as one of the largest international fast-fashion organizations which is owned by the fashion group Inditex. Their first store was opened in 1975 and from that point of time, they have had an unstoppable growth throughout the years as up to now. After 42 years of operations, today Zara has been able to expand themselves with 2169 stored over 82 countries all over the world. Rather than they were a high fashion brand in the country, Zara has focused themselves as a fast fashion brand where they will change their fashions at a great pace where no one can reach them. Also, the most attractive thing is that all those latest fashion designs are introduced to the public at an affordable price.

Read More

Zara Porter's Five Forces Analysis

3253 Words | 14 Pages

Zara invests around .3 % of its revenues in advertising as compared to its competitors who invest around 3-5 % of their revenues in advertising. This increases its availability of funds for investments in design and in-house manufacturing rather than cutting the cost on these crucial operations. The lack of advertising is compensated by placing the stores at popular locations with good footfall and thus raising the customer inflow by the virtue of its store locations. Zara has been able to maintain a loyal relationship with its

Read More

Maxis Marketing Strategy

1706 Words | 7 Pages

2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.

Read More

Human Resources Management In ZARA: Human Resource Management

1741 Words | 7 Pages

Inside the company, their organization structure is simple and employees work with high participation, so that the whole company runs efficiently.   All above allow ZARA to provide products with lower price.  ZARA has a flat organization structure, which emphasizes a decentralized decision making approach; The design team are relatively independent; Store managers have more responsibilities. Team structure is important for operating organization

Read More

Zara Macro Environment Analysis

888 Words | 4 Pages

Where in the domestic market, its main competitors in terms of volume stores are the same Iniditex group, Pull & Bear and Stradivarius. Although Sfera and Mango can also be considered great rivals. Moreover, in the European market, Zara 's main competitors, GAP and H & M. Mango and Sfera and they were in the domestic market, they cease to be European. Rivalry between competitors The number of competitors is high (and are distributed locally, nationally and internationally) The textile sector has a slow growth (because it is a mature sector)

Read More

Electronic Word Of Mouth Advantages And Disadvantages

1282 Words | 6 Pages

2.1.2 Basic elements of word of mouth: • Educating persons about your products and services. • Identifying persons most likely to share their opinions. • Providing tools and instruments that make it easier to share information. •

Read More

Reflection On Strategic Marketing

917 Words | 4 Pages

Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

Read More

Zara Leadership Style Analysis

765 Words | 4 Pages

This could be done by performing internal audits quarterly with precise accuracy so that no information is missing or misled. Once this is done, the management can work on improvements if the target was not met or aim higher if target was met with great deals. This is one way Zara could keep track of their management control with efficiency as its done quarterly. Another way where Zara could control their management is by using Concurrent control. Concurrent control takes place while an activity is in progress involving the regulation of ongoing activities that are part of the transformation process to ensure that they conform to organizational standards.

Read More

More about Zara's Marketing Strategy

Related Topics

Open Document