Marketing Plan: Social Media Social media, in today’s business world, represents a vital role in how consumers research, learn about, make decisions, and share information about products and services. Studies show that about 60 percent of consumers’ research before buying through multiple sources online and learn about specific brands or retailers through social media sites. (Hazan, & Wagener, 2013). The emergence of the vast social media sites gives businesses an extensive marketing audience in building brand awareness over the web.
Definition of internet marketing Internet marketing is when a company’s introduce the products and services online. Many companies that aim to gain a lot of profit intend to bring their products or service to the market using the internet. This is because it’s a profitable way of increasing the organisation’s sales as well as increasing their number of customers. The Internet is a simple and quick way for the business to communicate with the customers. Businesses can go online because they can easily promote and bond with their customers plus it’s
Promoting brand as well as products through online social networks is effective because online social networks compose one of the most standard social media technologies concur many potentials of social interaction and communication, offering an border for managing and establishing social connections and relationships (Kaplan and Haenlein, 2009). Thus, online social networks provides abilities to marketers to target and engage with the community members. The great examples of online social network is Facebook. (Gruber, 2006). As a results, smartphone marketer prefer to use social media as their main tools to attract new potential customers to buy their products.
In today's rapidly evolving digital era, the influence of online technology spreads to various facets of contemporary life, especially within the realm of business. With my capstone project, I plan to explore the positive impacts of social media on marketing strategies and marketing as a whole. As businesses adapt to the dynamic landscape shaped by the internet, understanding the role of social media in enhancing marketing efforts becomes increasingly crucial. Through the deep analysis of empirical research, I hope to shed light on how social media platforms contribute to the effectiveness and reach of marketing campaigns. By analyzing studies that have examined key trends, success stories, and consumer behaviors, this investigation seeks to provide
More selective on higher-priced products’ stock Development of distributor network will be put in the potential market such as East European states and the Far East. Pay more attention on website sales for achieve the targets of online
Human decision making or thinking is always affected by others thinking, ideas and opinions. The growth of social web gives a huge amount of user generated data such as comments, reviews and opinions about products, services and events. This data will be useful for consumers as well as manufacturer. While purchasing any product online consumers usually check comments or opinion of others about the product. Manufacturer can understand the response of that product and get insight into its products strength and weaknesses based on the sentiment of the customers.
The media can let people express themselves in many different ways. Small businesses, personal accounts, and corporations benefit from social media in many different aspects, “ Reach your customers better, create online networks, sell and promote your products and services. You can also use social media for advertising, promotional giveaways, and mobile applications” (Business Gov). Social media provides businesses with a valuable tool to connect with customers, promote their products and services, and build brand loyalty. By using social media strategically and intentionally, businesses can achieve a range of business goals and grow their customer base.
With people now always related to the internet and each other, marketing has become community. It has extended since the 1980s. Marketing today does not have the confines of TV and print. The internet has acceptable marketing to take so many new systems and from that new plans have been developed. Marketing will always evolve to match the needs of the time.
Social networks such as Facebook and Twitter are providing advertisers with information about the nature and the demand of their consumers. This technique is crucial, as it is providing the businesses with a “target audience”. On the other hand, it is apparent from the view point of the consumers that the customers are frustrated due to lack of information shared with them by retailers. Therefore, role of social media marketing is helpful for achieving consumer’s loyalty and increase of the share of the market. Why is it an issue now?
Buyers in these industries have substantial power. A potential buyer’s ability to gain information is very easy with online reviews of products. With this information, a buyer can switch from one brand to another without high switching or transaction costs. Especially if consumers buy online, which is becoming increasingly popular, transaction costs practically drop to zero. While the size of each individual order may not be substantial, price sensitivity is high, as buyers have the ability to influence companies by choosing a better-priced substitute.
The message appeals are also important as it will highly influence the attatude of the viewer and affect the buying decision. However, the company should take under the consideration the importance of the relationships marketing, therefore the direct marketing tools such as mobile marketing can be used to get more personal effect with the consumer. The online social networking is a create tool that is able to encourage the consumers to engage with the brand, especially when the target audience is the youth because they are the highest users of the Internet. However, in order to achieve the maximum success the companies must integrate the
In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017). Overall, because of social media, many users have become aware about new products as a result, increases sales and business
Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Online Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy
