Strong Market Share Of The Canadian Quick-Serve Restaurant Market

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Strong market share: Holds a whopping 42% share of the Canadian quick-serve restaurant market. Iconic Brand: Ranks No. 1 on the Canadian Business Top 40 Brands list. One of the 100 brands that APCO Insight found to be “Most Loved” globally. (Huge brand reputation) Ranks higher on the emotional attachment list than competitors such as Starbucks and McDonald’s. Workforce: Highly skilled through successful training and learning programs. Invest huge resources in training and development of its employees resulting in the workforce to be highly skilled and also motivated to achieve more. Well-established but still growing: Expanding to countries such as Scotland and Ireland Expansion has helped the organization build a new revenue stream

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