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Strong Roots Executive Summary

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Executive Summary
In my report I will be talking a bit about my product which is ‘Strong Roots’, and why I think it would be a good idea to branch out into different markets, with my chosen market being Canada. I chose to sell my products in Canada because it is an Irish brand, and I know there are a lot of Irish people living there.

Intro to Brand
Strong Roots is an award winning frozen food company which is based in Dublin. The main focus of Strong Roots is to revolutionise frozen vegetables through innovation. Strong Roots has a large variety of products to choose from. Our most popular products at the moment are the garlic roasted sweet potatoes, kale & quinoa burgers, and the spinach bites.

Motives and Triggers • My first motive …show more content…

Our original plan was to ship our products over, but we had to change this plan. If we were to ship our products by sea, it would be the cheapest way but also the slowest. Our products could take several weeks to arrive in Canada which would be no good because our products are frozen and this is way too much time. If we were to choose to deliver our products by plane, it would be the quickest, but at an extremely high cost. It would cost about ten times more than if we were to ship by sea. The weather while shipping could also be an issue, for eg. It does snow in Canada which could affect the shipping by …show more content…

So in the end, we decided the most feasible way to have our products in Canada would be to either rent a factory over there or build our own factories. The weather while shipping could also be an issue, for eg. It does snow in Canada which could affect the shipping by plane. https://moverdb.com/container-shipping/ • Timing could be a massive challenge. We have to make sure our particular product stands out in the Canadian market against our possible competitors. We need to have a unique selling point, which I think is the fact our brand is a vegan friendly product which is easy to prepare, yet still healthy for you. We are planning to launch our products in Canada the start of 2019, because we will be doing a lot of promoting in the summer months at the different festivals. We want to wait until Christmas is over to do our launch, so that the hype can be solely about our

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