Summary Of George Lakoff And Konnikova

The upcoming authors Jonathan Haidt, George Lakoff, and Maria Konnikova argue how candidates influence the voters support through political strategies. Haidt argues how the understanding of morality drive people to be more open minded. He also claims that although liberals and conservatives value morals differently they are to work together as one. Lakoff talks about how specific diction, ‘framing’, evokes frames and leads people to think a certain way. Furthermore, Konnikova talks about the strong influence physical appearances have towards the peoples voting decisions. In conclusion, Haidt, Lakoff, and Konnikova all describe voter support derive from candidate through the moral framework of language and appearance. Haidt expresses the idea

He recognizes that candidates’ physical traits play an important role during elections; candidates receive a greater amount of support depending on their features, disregarding their attributes and political skills. The voters judgment tends to be more accurate with no visual data, not giving the physical appearance importance or affecting the voting decision( Konnikova 23). Konnikova states how instinctive reaction of candidates drive voters to well reason their decisions. The voters strongly judge candidates through their appearances, “Our rankings of faces came down to two principal components: valence, or trustworthiness, and dominance” (Konnikova 23). Konnikova claims the voters most important characteristics they look for in a candidate is “competence and basic facial features”. For instance, Hilary Clinton’s campaign website portrays well angled images of her portrait, giving a good representation and an appealing image to the public (Clinton’s Website). In addition to candidate Clinton’s physical aspects, Clinton’s presentation during debates demonstrate the importance of having an appealing image when being in a public environment. According to Konnikova judging competence comes from preconceived ideas of valence, trustworthiness, and dominance, which refers back to Haidt’s foundations of morality. A candidates appealing image can command

Haidt discussed the five foundations of morality and how they apply to drive people to be more open minded. Lakoff claims that for people to gain a more effective understanding the speaker/candidate has to speak in frames. He also argues that the key for a candidate to influence a voter is to use specific language that will create a greater connection and give them a better understanding. Furthermore, Konnikova explains how physical appearances affect the candidates support, the more appealing the features of a candidate the higher the number of supporters. Haidt’s argues how the understanding of moral roots is effective and convincing for the reader. The use of political ideologies allows him to demonstrate how the brain organization does not depend on upcoming experiences but past experiences (Hiadt 44). Liberals tend to be more open minded as for conservatives are more close minded. Haidt and Lakoff believe political ideologies demonstrate how individuals are divided into groups which leads to express and shape ideas differently, which help influence and drive the voters to present their support to either the liberals or the conservative candidate. Haidt and Konnikova give a great understanding of how the candidates strategies influence the publics support but Lakoff creates a stronger and clear argument of how the candidates vote for who their identity fit or in other