“The man who stops advertising to save money is the man who stops the clock to save time”- Henry Ford. In order to make money, companies must spend it, and most of companies’ budget nowadays is being spent on ads; but why is that? In Naomi Klein’s perspective -the author of “No Logo”- it is because marketing became more important than manufacturing regardless of the means used. The market-place became a battlefield of hypnotizing consumers instead of convincing them. Companies compete in branding not in making high quality products. In illustration, Veet®- a company that produces hair removal products- has recently released an ad on YouTube to promote one of its commodities; the “Veet Hair Removal Cream”. The ad uses several appeals that