ipl-logo

Summary Of No Logo By Veet Hair Removal Cream

357 Words2 Pages
“The man who stops advertising to save money is the man who stops the clock to save time”- Henry Ford. In order to make money, companies must spend it, and most of companies’ budget nowadays is being spent on ads; but why is that? In Naomi Klein’s perspective -the author of “No Logo”- it is because marketing became more important than manufacturing regardless of the means used. The market-place became a battlefield of hypnotizing consumers instead of convincing them. Companies compete in branding not in making high quality products. In illustration, Veet®- a company that produces hair removal products- has recently released an ad on YouTube to promote one of its commodities; the “Veet Hair Removal Cream”. The ad uses several appeals that
Open Document