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While writing about the computer revolution, he briefly discussed Steve Jobs, the cofounder of Apple Computers. He mentions how extraordinary Jobs’ childhood experiences were, like calling Bill Hewlett and getting spare parts and a summer job. It is then said by Gladwell “Bill Hewlett gave him spare parts? That’s on a par will Bill Gates getting unlimited access to a time-share terminal at age 13. Its as if you were interested in fashion and your neighbor when you were growing up happened to be Giorgio Armani”(Gladwell 66).
From then on, he has had a career with great notoriety. He has written several New York Times, Washington Post, and Wall Street Journal bestselling books including, Free Agent Nation: The Future of Working for Yourself, A Whole New Mind: Why Right-Brainers Will
Steve Jobs 2005 Commencement Address at Stanford University, Steve Jobs talks about his experience when he had been diagnosed with cancer. The doctor had told him that he need to prepare to pass away soon. That same day, he went back to get a biopsy the doctor found that his cancer was curable. This experience made him realize every day is not promised.
CEO of Apple Computer and Pixar Animation Studios, Steve Jobs, in his commencement address, You've got to find what you love, detailed his path to success in life, while overcoming many obstacles along the way. Jobs’ purpose was to convey to the graduating class that you don’t have to attend college in order be successful and you must live each day as if it is your last. He used a compelling tone in order to convey his message to the students through three significant life events he experienced. Jobs began his commencement speech by illustrating the importance of “connecting the dots in life” Jobs, 2005, Pg.1). Jobs’ appealed emotionally to the audience by a lone diction addressing his childhood adoption.
Great Storytelling Lu Jia Delivered on a campus in California to an audience of a few thousands, yet it ended up inspiring tens of millions from both U.S. and worldwide; worshiped by Silicon Valley as the ultimate career talk, yet it embodied many aspects of life - chance, love, loss, and ultimately death. Short but smart, targeted yet universal, poignant and timeless – thus is Steve Jobs’ 2005 commencement address at Stanford. Some attribute its success to Jobs’ personal influence and charisma – they do add significant weight to the speech, undeniably. But close inspections from the lenses of rhetorical analysis allow us to appreciate this speech from a different perspective – in particular, how the speech was crafted into a fitting response to its rhetorical situation and how Jobs managed to strike a chord with his audience through the masterful use of logos, pathos and ethos, whether planned or not.
The Steve Jobs commencement speech was a speech that was given by the former Apple Inc. CEO to Stanford University during the 114th commencement on 12th June 2005. The speech Steve Jobs gave Stanford University is a very effective speech, because of his use of rhetorical devices. Jobs especially use his background and childhood to play upon his rhetorical approach. In Steve Jobs, he tells several stories about love, detection, death, loss. The main part of the Speech is how Steve Jobs encourages the students to pursue their dreams, and do what makes them happy, even if it all doesn’t go after the plan.
He accomplishes this by asking thought-provoking questions that make the audience feel and think about what is truly important, and by convincing them to take any and all opportunities that they may encounter, because they never know when one could lead to success. Steve Jobs starts his speech with a great deal of credibility. His introduction, by Stanford president John Hennessy, emphasizes the success Jobs has had in his companies and other ventures. Jobs’ name is already
Co-founder and CEO of Apple Inc, Steve Jobs, in his commencement speech at stanford university, illustrates three distinguishable points of his life. Jobs’ is very successful in his approach to inspire the graduates by speaking on the experience and insight he has gained. Jobs has a simplistic yet elegant tone and diction to convey his hardships to communicate how much life has to give and teach us in an inspirational way. Jobs begins his speech by dethroning himself as the well-known self made billionaire to create a connection to the graduates. He starts by putting the audience on a higher plateau with “I am honored to be with you”(1) and “ this is the closest I have been to a college graduation”(2) and when speaking of himself and his speech, he states it is “No big deal”.
“If you fall behind, run faster, never give up, never surrender and fight until the end”- Jesse Jackson. This concept of staying strong even when something hard and never let someone else get into your head has a direct relationship with Steve Jobs like no other. Steve Jobs shared how his biggest downfalls lead to his greatest peaks during his “Stanford 2005 Commencement Address.” Some may say that Jobs’ successes define him, however it was his challenges that defined him because it erected his love for calligraphy and technology, it fostered his creativity, and taught him to appreciate each day like it was his last. Steve Jobs went to Reed College and dropped out during the first six months because, he thought that college was too expensive and he did not like the classes he was talking at the time.
Who is this man behind all the popular social technology inventions? Steve jobs is the creator of I phone and the brand of Apple. He has built the most valuable corporation in the world. His mission was to humanize personal computing. Steve made the music bloom a bit more with his software invention of iTunes.
Jobs outlines exactly what his speech is about by explaining in the first paragraph that he would be telling three stories that pertain to his life. By choosing to share three different stories about connecting the dots, love and loss, and death, it made him speak in a conversational style, making the audience more comfortable. When an audience is engaged, it is much easier to connect with the speaker. Jobs’ also decided to use humor within his words and phrases to engage the audience. He states “If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces...and since Windows just copied the Mac, it’s likely that no personal computer would have them.”(Jobs)
“If you want to build a ship, don’t drum up the men to gather wood, did the work, and give orders. Instead teach them to yearn for the vast and endless sea” (Saint-Exupéry, 1948). This perfectly describes Steve Jobs. He was a leader with passion and clear vision who directed his people and got extraordinary achievements. While many believed him to be a transformational leader, others see him as a toxic leader.
What marks out Steve Jobs as a successful leader is the success of Apple and the extent to which Apple is Jobs’ personal creation. As the case points out, Jobs is one of a number of celebrated
In the speech “Steve Jobs Commencement Address to Stanford University, Class of 2005” , Apple CEO Steve Jobs provides his audience with personal experiences and the rough periods he went through in his early years before founding apple that helped him succeed. With the use of his stories Jobs creates a character that prevails through obstacles and manages to achieve his goals, which inspires his audience to look up to him and show that failure is sometimes necessary to succeed. At the beginning of his speech, Steve Jobs begins describing his life with a series of stories that helped him reach his success, this helps Jobs create ethos because his audience will understand the hardships he went through to be where he is today, instead of just thinking of Jobs as the founder of Apple and not really knowing about the struggles he had to go through.
Steve Jobs, the founder of Apple Inc. is the leader about whom, the current assignment will be based upon. Jobs depicted the execution of an autocratic leadership style in his initial years but changed to transformational leadership style later. Allio (2010) criticized the autocratic leadership style of Jobs for being arrogant and egoistic. It is thus analyzed from the study that the perceptions of the followers regarding the leader matters considerably for a leader to become a role model. However, Hurley-Hanson, and Giannantonio (2013) highlighted the effective persuasive leadership style of Steve Jobs through his initiative of discussing the vision and strategic plans for NeXT with his employees.