Summary Of The Book Good Is The New Cool

The person that was chosen to interview is adore by many. Bobby Jones is a wonderful uncle and a marketing director for an award-winning leading marketing organization. He is also the co-author of the book Good Is the New Cool. This book was a number 1 seller on Amazon for many weeks in 2016. It is a book that focuses on an innovation architecture and a new way to appeal to all cultures through marketing. Innovation for Bobby along with his team that work alongside him came to a dead end in their life. They had a moment where they felt stuck and found their will to find a way. Bobby had a spectacular year collecting big marketing agency accounts. His year was successful by helping clientele understand the revolutionize youth culture across the world. Although, Bobby’s year was spectacular, he still was unhappy with what he was doing. Becoming aware from his clientele and friends that he was not alone put Bobby in a position to seek an innovation for change.

One response gave Bobby something to think about my grandmother told him, sometimes people’s purpose can change in life if you are unhappy it’s time for you to move on once you have discovered your new purpose. Bobby reveal in the interview that in order to build a culture of innovation one major step has to be discovered and that is a purpose for one’s innovation. Then one can start to focus on an innovation architecture that will support the targeted culture. This was the most valuable piece of information that one could take away from this interview. What is the purpose in oneself and in an organization? In order to focus on innovation architecture that support a culture one has to have a purpose and with a purpose, ideas goals, and plans are implementing in the innovation