Summary Of Trader Joe's

fact that it is a story. Trader Joe’s doesn’t just tell you about their new product and to buy it. They tell a story about the new product to make it more personal. They want to strike almost an emotional response to the consumer reading their newsletter, making them feel informed and creating that need for the product. Therefore, they created a motive for the consumer. Trader Joe’s wants to create that “Trader Joe’s experience” and by the little things they do through to stay in consumers memory when promoting for example they create strong visuals like using their in-store posters, newsletter and even theme of their store.

Promotion itself can influential when consumers are making a decision. While they strictly rely on word-of-mouth they

The first is knowledge because “store knowledge is defined as the information consumers have about specifics such as layouts, brands and experience” (Park, Iyer, and Smith 423). The second is time because “time affects in-store decision making.” The authors mention that the reason time is so important when grocery shopping is because the time determines the extent a consumer has to process the in-store information and the time pressures (423).Trader Joe’s gives their consumer plenty of information before they even enter the store and even more information once inside the store. Like mentioned in their mission statement, they want to give their consumer information so they can make informed buying decisions. As for time, Trader Joe’s creates a laid-back, relaxing environment to prevent stress for their consumers. They also make is very accessible and organized so it could stick to consumers’ memories when in a rush to grocery shop. In my survey, I received comments from consumers that the

Since the store is smaller, the checkout lines could get very long at times. They need to create some sort of system to prevent the long lines from happening, for example they could have self-checkout. This could separate the consumers with a small amount of items because they can go check out quickly themselves and this could help the other line stay shorter.

My tenth and final recommendation is for Trader Joe’s to be consistent with customer service. Consumer mentioned in my survey that for example when shopping at the Trader Joe’s in New York is very different from the shopping at the Trader Joe’s in Nashville. They said the employees in New York were not as friendly and were not as helpful as the employees in Nashville. Trader Joe’s wants to create that experience where it is same at every store but if employees are lacking the attitude at certain stores this can change the experience they are trying to