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Suncor Swot Analysis

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3 - Competition
3.1 - Suncor Canada
3.1.1 - Environment
In 2009, we Suncor developed several strategic environmental performance goals. The plan was based on assigning the correct resources at the correct time. The plan involved Water, Land, Energy Efficiency, Air, among other criteria.
3.1.1.1 - Water
The company established the goal of decreasing freshwater consumption by 12 per cent until 2015 (comparing to 2007 data), all of the companies areas are designing strategies to consume less water. Suncor pays specific attention to the oil sands mining aspect, which represents their largest impact on freshwater resources.
According to the company’s publicly available data, in 2013, their oil sands mining business consumed 2.01 …show more content…

Suncor’s land reclamation plan is based on three key areas:
– decreasing the impact of their activities on and resources by doing scientific research and developing the best management practices in the industry
– accelerating the progress pace of the reclamation in disturbed lands, including the reclamation of tailings lagoons
– creating awareness internally and developing partnerships with the industry players to conserve and promote natural habitat for animals, such as birds, mammals and fish.
3.1.1.3 - Energy Eficiency
The company established the goal of improving energy efficiency by 10% until 2015. Suncor created a 2015 energy efficiency performance goal and a complementary long-term energy intensity goal.
3.1.1.4 - Air
The company established the goal of reducing air emissions by 10% by 2015. Accortding to the company’s publicly available information, by 2013 total reported air emissions decreased in 20 per cent when compared to 2012 data, which happened mainly because of a reduction in emissions in Oil Sands and the divestiture of most of Suncor’s natural

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