Sunora Foods: Canola Oil
247 Words1 Pages
Segment A is Europe, which not only makes the dominant share in the canola oil market but also is the leading producer of canola oil in the world. Segment B and Segment C consists of Asia Pacific and North America; the two segments are prominent regional players of the market because China is the second producer of canola oil among the countries in the world due to its huge production volume, and Canada leads in terms of total export of canola oil. The last segment is Rest of the World like the Middle East and Africa.
From the map of International
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However it doesn’t have a large impact on the food industry as such as consumers need to purchase food in order to survive. Although they may decrease quantity of foods they choose to buy, they are still willing to purchase basic foods that will sustain their health. Consumers are more likely during an economic downfall to spend their money on foods they require rather than want. The company as a result obtains an advantage from its competitors as they produce long lasting food options, which allows consumer’s to save during tough times. This highlights an opportunity for the company as they produce healthier and simple food varieties which many customers desire.
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Its market spans across Asia, Africa, Oceania, Europe and North America. It divided its business in the biscuit manufacturing
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