Supercenter Vs Walmart

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The grocery industry between 2011-2016 had an annual growth rate of 1.4 % and total revenue of $602 billion in the United States (Industry, 2016). Consequently, “the structure of food retail has fundamentally changed in the past two decades, via the rise and proliferation of supercenter stores” (Volpe, 2014, pg. 325). Supercenter stores are very large facilities that have a full line supermarket and multiple merchandise located within their stores (Hanner, Hosken, Olsen, & Smith, 2015). In fact, the largest supercenter in the United States is Wal-Mart. As a result, Wal-Mart made $482.1 billion for their 2016 fiscal year (About Us, n.d.). In 1988, when Wal-Mart introduced their Wal-Mart Supercenters, no one believed they could compete with