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Swot Analysis Of J & Dee Tavern

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There are few obstacles for entry into the neighborhood bar industry, and the investment costs of starting a new neighborhood bar are low. Rising competition among bars and taverns is increased due to the larger bars in the neighboring target market. When blended with a small industry growth rate, market share profits by one bar will be at the expense of others. Competing for the locally owned bars are other small neighborhood bars and larger already established restaurants with full service bars. Long established bar competition for J & Dee Tavern are, for example, sports bars, pubs, coffeehouses, and wine sellers. The recently shifted economy resulted in some patrons purchasing from grocery stores and convenience stores. 4.0 Market Analysis J & …show more content…

J & Dee Tavern will feature a wide assortment of local Houston and imported beers. The wine selection will be a small but delicious selection. The owners will use point of sale system to keep up with ordering inventory, accounting functions, and other functions. J & Dee Tavern’s interior will be designed to be a quiet social gathering atmosphere. 4.4.3 Market Growth Alcohol are improving the industries in it sales. The following shows a small summary of potential growth: • Revenue up 7.6% to $22.5 billion • Volumes up 3.5% to 250 million cases • Driving growth with confidence in increasing profit margins and sales • Superior quality and exclusivity will improve the economy • Market share has grown 36.2% of revenue and 32.5% of volume due to sales • State economy relies on future growth 5.0 Competitive Analysis J & Dee Tavern specifically opens its doors to its own target market and is a standard above most local bar experiences. The bar differs in its interior decoration, beer, exquisite wine, and liquor and music. J & Dee Tavern’s customers will not come close to experiencing its attraction in any other bar within a 10-mile radius. 5.1 Market Opportunity

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