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Susan Bordo's 'Beatuy' Discovers The Male Body

299 Words2 Pages
In Susan Bordo’s article, “Beatuy (Re)Discovers the Male Body”, she wittingly posits the industry of male modeling seen through advertisements as well as consumerism and the male body. According to Bordo, she starts off pointing out that the male body is not seen equivalent to the female body. For example, she states that the male body is a “commercial representation” (168) while the female body is “an object of mainstream consumption” (168). The Calvin Klein underwear ad, being Bordo’s first sight of an ad with a male body, points out the difference in how he is posed. Bordo views the model offering himself away to the gaze of another (170), which is usually different from the norm of how guys are portrayed. Later, Bordo talks about how
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