Sustainability In The 21st Century

In the world of the 21st century, the idea of promoting sustainability has become an im-portant factor, not only in terms of everyday consumption, but also in other aspects, that were not much considered in the past few centuries. The term of sustainability can be described as a wise attempt of humankind to reduce the negative impact of consumer-ism and finding long-term solutions to improve the quality of life on our planet. The imbalance we created in the nature has become quite obvious and it seems that our plan-et is literally paying back for what it has suffered throughout the centuries. All the cli-mate changes and the extinction of numerous animal and plant species are nothing else but a result of humankind affecting the life on Earth. The great industrialization in the 19th century is one of the most relevant factors of creat-ing a negative impact on our planet. Big corporations and small businesses in the 20th century who had tried to make as much profit as possible, would not have made so much profit, if there had not been the

The majority of the industry branches at the time avoided making bigger investments in order to make their production more sustainable. After all, con-sumers at the time were not adequately informed to recognise the benefits of sustainable production, so the corporations saw no need for making such great steps in the produc-tion. However, it was not the consumer for whose sake the production desperately needed changes, it was the nature. The awareness of the consumers regarding ecological consequences of industrial development was too trivial and it was not taken seriously. Simultaneously, the desire for the consumption grew bigger. The ethical responsibility, however, was close upon irrelevant in the world of consumption and soon the mass pro-duction led to the production of more waste than products in the first