Swidden agriculture also known as slash-and-burn is depicted in a negative light because of myths that has been created from people who are not familiar with its practice or do not understands its purpose. One of the narrative is that it creates a useless and unsustainable land. This could be easily misunderstood as the image of the land after being burned can be seen lifeless and barren. People tend to associate a fertile land with lush greens with the sun in the background and not the image of swidden agriculture. Furthermore, media portrayal of wildfire only puts the idea that wildfire are harmful and should be put out which only makes swidden agriculture seem destructive. For example, the Smokey Bear commercials main message is that wildfire