Canada Goose expands as the U.S. dals with the highest level of store closures and bankruptcies since the 2008 recession. Canada Goose will be highly conservative with its store-based retail strategy, with plans to open 15 to 20 stores around the world by the end of 2020. They look for iconic, sought-after locations around the world. While the sales growth has been increasing, the marketing team is worried that people outside of Canada may not be as acquainted with the brand and its tradition of being worn by the rugged adventurers in harsh winter conditions. This being the reason, Canada Goose launched their biggest advertising campaign in the company’s history. The new campaign was targeted at countries where its growth had been particularly