Competitor SWOT Analysis
1. Subway
Subway
Offerings Strengths Weaknesses
Product Subway Melt
Meatball Marinara
Tuna Sandwich This is a very popular sandwich and by observing their operations, a lot of their customers order this particular sandwich
The sandwich actually tastes good. And it is one of their popular seasonal offerings.
The tuna sandwich is one of the basic sandwiches that people constantly order from them and is easily one of their best sellers The ingredients that they use don’t really live up to their, eat fresh daily motto. Their ingredients look like they were refrigerated and reheated.
Their meatballs are very small. The actual look of the sandwich itself is not congruent with how it is shown in the posters
Though a lot of people actually buy this from them, since the tuna sandwich is very basic, it can be easily copied. There is not much differentiation offered in this sandwich for it to be actually special.
Price PHP 150
PHP 150
PHP 99 They charge a fairly lower price for the quality that they offer, that is why a lot of people still buy from them, especially for this sandwich.
This sandwich is only offered for a limited time, that is why it is priced higher than most of their products.
This is one of their cheap sandwiches, and one of the reasons that a lot of their customers buy this is because of its fairly cheap price. The price seems too high for the overall quality of the product in terms of its presentation and the
So they have been specializing in the art of making a chicken sandwich since the very beginning of its existence. It is made with no preservatives, additives, or filters, just 100 percent breast meat. Also, anytime one eats anything from there, they should know that whatever they are eating was made that day from scratch. It is all hand breaded in every Chick-Fil-A restaurant all across America. This differentiates Chick-Fil-A from competing fast-food places because other restaurants will have frozen meats and preservatives stored in a freezer for days or even weeks.
In today’s market, Walmart and Target are two of the top competing companies within the market system. According to Loudenback and Lee (2015) research on Walmart and Target stated, “We just released a list of the 50 most powerful companies in America, and Walmart came out on top as the most powerful company in the nation with Target a close second”. Walmart was founded 60 years after Target was founded. The two companies have found different ways and techniques to stay a top of their competitors. Within my SWOT analysis, I plan on pointing out each company’s strengths, weaknesses, opportunities, and threats.
Running head: pantry inc. case analysis 1
pantry inc. case analysis 20
Pantry Inc. Case Analysis
Sekia Grimes
GEB5787
Table of Contents
Introduction 3
Industry Analysis 4
General Environment 4
Sociocultural………………………………………………………………………………4
Political/Legal…………………………………………………………………………… .4
Economic…………………………………………………………………………………5
Porter’s Five Forces ……………………………………………………………………………... 5
Rivalry……………………………………………………………………………………5
Threat of New Entrants…………………………………………………………………..
In their advertisement for “Delifresh Oven Roasted Turkey Breast”, Oscar Mayer suggests that their Oven Roasted Turkey Meat is not “complicated” or full of additives. By juxtaposing the turkey and the chair’s “ingredient” tables and the satirization of the chair, the creator places emphasis on the distortion of a product containing additives and the lack of additives in Oscar Mayer’s meat. The anaphora of “It’s” in their slogan creates the immediate association of quality to their packaged cold cuts, while aphorism is incorporated by making a statement that life is complicated, but “your sandwich doesn’t have to be”. Portmanteau supports Oscar Mayer’s ad by combining sane and sandwich to make “sanewich”, referring to the ease of making a sandwich
Panera has done all of those as far as I can tell, I personally do not care much for the price or amount of food they offer but everything else is spot on (many people I know love Panera).
Panera has many rivals, much more than normal; they compete from both ends of the spectrum which is probably why they are doing so well. Their market is so large they can handle the pressure from outside.
Five Forces Model
Factor
Analysis
Impact
Rivals competitive Pressure
• Buyer costs to switch brands are low
• Competitors are numerous and equal in size and competitive strength
first I tried out their original chicken sandwich because according to them they are the ones that discovered the original chicken sandwich. When I took a bite into the sandwich I could taste that they seasoned the chicken very well, and it didn't taste like frozen chicken patties, so I was very glad about
Cost is an important part of fast-food experiences, and how much a person has to pay can determine which restaurant to visit. McDonald’s has low prices compared to other restaurants. McDonald’s signature item, the Big Mac, is only four dollars. This price is a good deal when compared to other restaurants. They also have a “Dollar Menu” with many different meals such as cheeseburgers, salads, and chicken sandwiches.
Introduction
Subway is an American fast food restaurant franchise that primarily sells sandwiches andsalads. It is owned and operated by Doctor 's Associates Inc. Subway is one of the fastest growing franchises in the world, with 44,280 restaurants in 110 countries and territories as of September 18, 2015. ] It is the largest single-brand restaurant chain and the largest restaurant operator in the world.
To get the worth of quality and to get maximum profits they implement this pricing strategy. Dominos introduces new entrants to the market with lowered prices, but not to a greater extent. This happens because Dominos’ quality food products are not home-produced and they are imported from different countries keeping in view the best
Nandos has many direct competitors such as KFC , Chicken Licken and Afros Chicken. Steers is a new direct competitor for Nandos as they have started to sell half and full flame grilled chickens just like Nandos. KFC has a thousand stores nationwide which means they are more conveniently located compared to Nandos and this is a threat to Nandos.
The availability of substitute products
A substitute product is a different product that satisfies the same need.
In addition the McWrap costs four times the price of a McChicken, which changes the customer’s perception of the low cost chain. The customers are always quite sensitive to increased prices, especially when it comes to new products bearing in mind that McDonald’s customer base includes the low wage income group. It can therefore cause loss of both potential customers as well as current
Introduction
The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.
Menu
Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins.
Marketing and communication
Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.
According to Wisnudewobroto (2011), KFC placed their products for high price but not overly high. However, to compete with other competitors, KFC trickle down their price for only the selected items during mealtime to focus on both middle and lower class people to penetrate both sides of the market. If the product price are too low, it might lead to customer perception that the food have a poor quality, while charging for the product too high price might cause customer to switch their preferences to other competitors. KFC also will take into consideration on the probable reaction from other competitors in the pricing
