7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd is the owner and operator of 7-Eleven stores in Malaysia. The company was incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 28 years. The brand name has been very successful and has created a milestone of becoming the largest single convenience store chain with more than 1,905 stores nationwide, serving over 900,000 customers daily.
In Malaysia, 7-Eleven has made its mark in the retailing industry and has been a prominent icon for retailing business over 3 decades of achievement. Their largest selling value is operating on a 24 hours basis, 7 days a week. They have been in the country for the last 30 over years. They stated humbly with the 1st outlet in Jalan Bukit Bintang proudly catering for domestic household items to food preparation for the families ranging from groceries, snack foods, candies, and toys for children, toiletries, reading material, prepaid reload, ATM service (for some outlet), soft drinks, tobacco and newspapers, basically catering items from adults to children.
b) Major ethical issues in the market level
In relation to the major ethical issues in the market level, most of the marketing strategies are done through social media. Their target market segments are mostly high to lower income group of people. The biggest ethical issues are they are selling alcoholic drinks which come under non-halal