SWOT ANALYSIS

Business environment and the factors affecting the environment are essential to the business as they hinder or support the development of the business. Business need to investigate and research the environment to avoid failure and ensure growth and success in the organization.
“SWOT analysis is an analysis of an organization 's Strengths, Weaknesses, Opportunities, and Threats—how can strengths be used and capitalized on, how can weaknesses be improved, how can opportunities be exploited, and how can threats be mitigated.”(Nickels) SWOT analysis helps the organization to indentify opportunity that can be harnessed and such it and it helps to identify weakness that can be converted into strengths by working on it.

The SWOT analysis of Coca-Cola is as follows:

STRENGTHS: Strengths of Coca-Cola can be attributed as follows:
• Huge Size – Coca-Cola is financially huge company as it has a strong acquisition capabilities as well as strong marketing strategy which are important aspect for expansion and maintaining customer loyalty ("The Coca-Cola Company Reports").
• Best Global Brand – Coca-Cola is the best known brand for soft drinks worldwide. It is the most valued brand in the world. Its total worth is $79.2 billion. This value includes the brand value and all the assets that are owned by Coca-Cola all over the world ("The Coca-Cola Company Reports").
• Global geographical spread – Coca-Cola has established its business in all the parts of world. It has its