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Swot Analysis Of Costa Coffee

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Threats
• Coffee shop customers
• Coffee shops offering similar products, such as Starbucks, Gloria Jean’s and Coffee Beanery Weaknesses
• Lack the flexibility.

Opportunities in Disguise:
 Barriers in entry: Offer something unique, something different in order to survive
 Differentiating of Costa Coffee from other competitors

6.2. S.W.O.T. Table Review and S.W.O.T. Matrix / Generic Strategy Options
6.2.1. S.W.O.T. Table Review:
Opportunities:
• Women working nowadays ……….!!!: Since women nowadays are working too, they need a walk out with friends and relatives to sit and relax from the stress of their work at a café, enjoying nice music, nice people and an excellent cup of coffee.
• Cyprus market is open of any new entrants: Any foreign product is welcome in Cyprus. The need for going out and enjoying a cup of coffee with friends has grown bigger, according to today’s lifestyle trends.
• Music, nice people and an excellent cup of coffee.
• New, more convenient machines: New but also improved machines may improve the quality and the taste of the coffee and also might reduce the time of producing it. New technology – new equipments will help in satisfying and serving the customers faster and better.
• Technology for more convenient results: Also technology will help in adapting a consumer buying mechanism and help them count which drink for example sells the most, or even count sales and stock at any time.
• Coffee shop market is not a room for one:
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