Strenghts

Popular brand name
Domino 's is the largest pizza chain and second largest in United States.
It has advertised itself very well and is known for its famous taglines such as "30 minutes nhi toh free", " You Got 30 Minutes." , "Get the Door. Its Domino 's" . This has helped in high brand recall. Such aggressive marketing has created promise and awareness in the market.

Wide range of products and quick service
Domino 's earlier used to sell only pizzas but now it has expanded its menu items. It not only sells pizza but other side dishes too including desserts and drinks.
The quick service provided by domino 's has definitely helped it to stand out from its competitors. In India the target customers are middle class and lower middle class . These people want to spend money on pizza but in a reasonable range. And domino 's is preferred by people who want to experience best family restaurant at a cheap price.

Healthier alternatives
People are becoming very health conscious now a days. And domino 's has kept this in mind and made changes to it products so that it can reach a larger number of consumers.
Their crust now is being made of whole wheat which helps to incorporate healthier fats in their dough. The toppings of the pizza is also getting healthier and they are also introducing salads in their menu.

Efficient Supply Chain
Domino 's is very well know for its quick service and delivery. All this this possible due to their effective and efficient supply chain