ipl-logo

Swot Analysis Of Marriott

1135 Words5 Pages

SECTION ONE

AN OVERVIEW OF THE COMPANY
Marriott International, Inc. is a leading hospitality company with more than 3,900 properties, 18 brands, and associates at their headquarters, managed and franchised properties around the world. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for more than 80 years, the company is headquartered in Bethesda, Maryland, USA.
THE MARKET
The company owns 19 brands designed for different types of customers, each one tailored with particular characteristics, from luxury to urban and cosmopolitan style (including luxurious, urbanised and cosmopolitan styles) . Marriott International, Inc. has adopted a multi-segmentation strategy in order to cater distinctive target markets …show more content…

CORE VALUES AND HERITAGE
Marriott International (claims) to have five core values and these beliefs are what “make them stay the same”. WTF Redo entire sentence

WE PUT PEOPLE FIRST. “Take care of the associates and they will take care of the customer”. Check, ‘our’
WE PURSUE EXCELLENCE. “Our dedication is seen in everything we do”. The major business goal of the company is “good food and good service at fair price”.
WE EMBRACE CHANGE. “Innovation has always been part of the Marriott story”.
WE ACT WITH INTEGRITY. By saying this, all the actions taken by the company are conducted in a way that they cannot compromise the ethical and legal standards, with a deep commitment to the human rights, social responsibilities, environments and employee policies.
WE SERVE OUR WORLD. Marriott International focuses on 5 global issues such as poverty alleviation, the environment, community workforce development, wellbeing of children, global diversity and inclusion. WTF

- Refrencing:http://www.marriott.com/culture-and-values/core-values.mi
“We solve our world”
Our ‘spirit to serve’ makes our company …show more content…

As a result, in the last two years their efforts are driven by a technological input, showed by the introduction of their new service Travel Brilliantly. Marriott is now offering a new product, and its campaign is helping them to push into territory familiar to forward-looking, trendy hospitality brands like Starwood. The tools utilized in promoting the new product are appealing to young, independent and technological users and the dynamic campaign reflects the lifestyle of the next

Show More
Related

The Pros And Cons Of Qdoba Mexican Grill

1191 Words | 5 Pages

Another reason why I love Qdoba Mexican Grill is because of the free extras. In the last year Qdoba has made any additional ingredients you want on a burrito free. Qdoba changed their price structure to all-inclusive in which the price only depended on the type of meat you wanted, but included all of the extras that previously required an additional charge, such as guacamole and queso sauce. Being able to have extra queso on your burrito with no extra cost is something that may people enjoy due to the fact that Qdobas queso is so good.

Read More

Safeway Mission Statement

576 Words | 3 Pages

The company’s website that I chose to analyze, in lieu of their mission statement, is Safeway Inc. A little background: This company was essentially founded in 1915 by M.B. Skaggs, who bought a grocery store from his father. By 1926, Skaggs had become very successful with his stores and merged with Safeway to become Safeway, Inc. In January 2015, AB Acquisition LLC (parent company of Albertson’s) merged with Safeway to create one of the largest food and drug retailers in the country – over 2,200 stores in 33 states, specifically with Safeway stores in 19 states (Safeway Inc., 2008-2016).

Read More

Swot Analysis Of Target Corporation

956 Words | 4 Pages

I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.

Read More

Swot Analysis Gainesville

194 Words | 1 Pages

Oaks Mall in Gainesville, Florida, which is in northern Florida. The largest city in Alachua County, Gainesville is the largest growing populated city in Florida. Oaks Mall 's anchor stores include Belk, Sears, JCPenney, and Macy 's, and opened in 1978. Whether you 're done getting all that fun shopping done, or you just want to head to a nearby restaurant, you can hop over to Crafty Bastards Restaurant and Pub! Sometimes the old adage "when in Rome" is just so applicable.

Read More

Home Depot Leadership Analysis

1153 Words | 5 Pages

In order to maintain this experience Home Depot has in place a team of committed leaders, that believe in the company values. One thing that is at their forefront is their commitment to great customers service with this in mind, they believe it create value for all stakeholders. Home Depot is built on the principle of creating value for our stockholders while never forgetting our values. We seek to be profitable, responsible and balance the needs of our communities. Throughout our company, our associate are challenged with

Read More

Army Leadership Philosophy Examples

877 Words | 4 Pages

Loyalty, respect, self-less service and integrity are the values that map the life that I lead. When in consideration of

Read More

Premier Inn Swot Analysis

1718 Words | 7 Pages

Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.

Read More

Holiday Inn: Porter's Five Forces Of Industry

1384 Words | 6 Pages

Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.

Read More

Marriott Organizational Structure

846 Words | 4 Pages

Introduction: Marriott International Inc. - Marriott International, Inc. is one of the top leading hospitality company in the world. J. Willard and Alice Marriott were the founder of the company. From past 80 years, it has always been looked under the guidance of Marriott family. The headquarter of the company is situated in Bethesda, Maryland, USA. The company revenue for fiscal year 2013 was estimated to be $13 billion dollars.

Read More

Walmart Human Resource Management Analysis

1275 Words | 6 Pages

INTRODUCTION Human resource management is the strategic approach to the management of an organization 's most valued assets - the people working there who individually and collectively contribute to the achievement of the goals of the business (Armstrong, M., 2006). In other words, human resource management is a to work with employees, and for the employees, to help them solve their problems. Therefore, human resource is a complicate department, as they deal with people who already work there, they also deal with several issues which happen among new employees, such as recruitment, selection and so on. Nowadays, employee retention becomes one of the most significant issue in the organizations, and managers are aiming to find the best employees

Read More

Intercontinental Hotel Marketing Strategy

1794 Words | 8 Pages

Market segmentation has been the positioning strategy for Intercontinental Hotels, and it is important that it is done well to consider critical features of each segment adequately. Moreover, market differentiation must promote the difference between the different brands so as to create awareness to each target consumer of the most appropriate brand. For instance, the strategy must inform the market of the difference between the Holiday Inn brand and the Holiday Inn Express brand. This differentiation is important since it will encourage business travelers to opt for Holiday Inn Express while those looking for recreation chose Holiday Inn. Consequently, each consumer will get the best service that is suited to their needs and hence create customer satisfaction in the varying

Read More

Marriott International Vs Airbnb Case Study

1094 Words | 5 Pages

Marriott International vs. Airbnb Although Marriott International has a competitive advantage of being the largest hotel company in the world, experiencing years of remarkable growth with the acquisition of Starwood Hotels, and ranking at number 163 on this year’s Fortune 500, it operates in a highly competitive market. The recent success of Airbnb, for example, has had major effects on the hotel industry as it has quickly become a threat. Airbnb, founded in 2008, is an online hospitality service that provides short-term lodging and unique travel accommodations around the world with more than 3,000,000 lodging listings in 65,000 cities and 191 countries.

Read More

Swot Analysis Of Hospital

2253 Words | 10 Pages

CHAPTER 1 INTRODUCTION: 1.1 Industry Profile: The health care industry is also called as medical industry or health sector. The health care industries are one of the fast-developing industries in the world. It is one of the economical segment, which offers medicines, drugs and various other services for treating the patients. This sector is considered as the social sector and is monitored by the State and Central Government.

Read More

Swot Analysis Of Theme Park

1101 Words | 5 Pages

SWOT Analysis SWOT analysis is a tool that helps in assessing the Strengths, Weaknesses, Opportunities, and Threats involved in any commercial business. An individual or firm look at the strengths and weaknesses which are in relation to the internal operations of the business and can be controlled by the firm, whereas the opportunities and threats are facets which are exterior to the business and not controlled by them (Kerzner, 2015). A detailed SWOT analysis of our new product, The World of Monopoly, introduced by the organization is as follows: Strengths • The World of Monopoly theme park and resort will be strategically located on Sheikh Zayed Road just after the ever-popular Ibn Battuta Mall, the theme park will also become the

Read More

Evolution Of Tourism

1649 Words | 7 Pages

Tourism can be considered one of the most significant economic and social phenomena of the twentieth and twenty-first century. The evolving of the tourist’s behavior has triggered a series of changes in the way of operating the tourism businesses. From traditional travel agencies, hotels and airlines up to the online tour operators. All tour operators have had to adapt to the changes of the individual as a traveler and this has led to continuous development of strategies by the agents.

Read More

More about Swot Analysis Of Marriott

Related Topics

Open Document