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Swot Analysis Of Marriott

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SECTION ONE

AN OVERVIEW OF THE COMPANY
Marriott International, Inc. is a leading hospitality company with more than 3,900 properties, 18 brands, and associates at their headquarters, managed and franchised properties around the world. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for more than 80 years, the company is headquartered in Bethesda, Maryland, USA.
THE MARKET
The company owns 19 brands designed for different types of customers, each one tailored with particular characteristics, from luxury to urban and cosmopolitan style (including luxurious, urbanised and cosmopolitan styles) . Marriott International, Inc. has adopted a multi-segmentation strategy in order to cater distinctive target markets …show more content…

CORE VALUES AND HERITAGE
Marriott International (claims) to have five core values and these beliefs are what “make them stay the same”. WTF Redo entire sentence

WE PUT PEOPLE FIRST. “Take care of the associates and they will take care of the customer”. Check, ‘our’
WE PURSUE EXCELLENCE. “Our dedication is seen in everything we do”. The major business goal of the company is “good food and good service at fair price”.
WE EMBRACE CHANGE. “Innovation has always been part of the Marriott story”.
WE ACT WITH INTEGRITY. By saying this, all the actions taken by the company are conducted in a way that they cannot compromise the ethical and legal standards, with a deep commitment to the human rights, social responsibilities, environments and employee policies.
WE SERVE OUR WORLD. Marriott International focuses on 5 global issues such as poverty alleviation, the environment, community workforce development, wellbeing of children, global diversity and inclusion. WTF

- Refrencing:http://www.marriott.com/culture-and-values/core-values.mi
“We solve our world”
Our ‘spirit to serve’ makes our company …show more content…

As a result, in the last two years their efforts are driven by a technological input, showed by the introduction of their new service Travel Brilliantly. Marriott is now offering a new product, and its campaign is helping them to push into territory familiar to forward-looking, trendy hospitality brands like Starwood. The tools utilized in promoting the new product are appealing to young, independent and technological users and the dynamic campaign reflects the lifestyle of the next

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