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Swot Analysis Of Neiman Marcus

1007 Words5 Pages

A. Neiman Marcus is “a luxury omni-channel retailer” that does both online and in store selling under the Neiman Marcus, Bergdorf Goodman, Last Call and MyTheresa brands. Neiman Marcus was founded by Herbert Marcus Sr, his sister Carrie Marcus Neiman and her husband A.L Neiman in 1907. In 1928, three years after the first original store burned down by a fire, the business was completely turned over to the Marcus family due to a divorce between Carrie and A.L. The same year they opened their first men 's department west of New York that featured merchandise such as French-maid ties and English shirtings. Stanley Marcus is promoted to president after the death of his father Herbert in 1950 and a year later Neiman Marcus opens up a store in Dallas. In 1964 …show more content…

The Neiman Marcus Corporate Mission Statement is: “Neiman Marcus is a renowned specialty store dedicated to merchandise leadership and superior customer service. We will offer the finest fashion and quality products in a welcoming environment.”(www.neimanmarcus.com) “Our goal at The Neiman Marcus Group is to excel in each aspect of our business - merchandise, customer service and marketing. We strive to be the best luxury and fashion retailer. We will continue to innovate, adapt and engage our customers so that they can shop with us anytime, anywhere and anyplace. In the minds of our customers, The Neiman Marcus Group is the destination for fashion, luxury and unprecedented service.”(www.neimanmarcuscareers.com) “Omni-channel marketing programs designed to promote customer awareness of our offerings of the latest fashion trends; loyalty programs designed to cultivate long-term relationships with our customers; knowledgeable, professional and well-trained sales associates; customer-friendly websites; and a proprietary credit card program facilitating the extension of credit to our customers.”(www.sec.gov) are all things that Neiman Marcus does to sustain their company. Neiman Marcus is truly the best of the

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